At the mere mention of advertising,
people usually think about the more conventional mediums, that is, TV airtime, radio skits, print media, and the latest addition to overcrowded publicizing, web pages. No one really thinks about aerial banner advertising immediately because they think it’s too simple or too limited.
While it has its own set of limitations, aerial banner advertising has its plus points too. If we’re simply looking at figures determining cost effectiveness, aerial banner advertising actually tops the rankings. In a crowd of 30,000 persons or less, 88% is bound to pay full attention to the aerial banner. 79% of this crowd will remember what the product being advertised is even after 30 minutes, and an impressive 67% will even be able to quote the last few words of the slogan verbatim.
Other forms of media are bound to show less impressive results. When you’re airing your ad on television, for example, the initial reaction of the consumer would be to channel surf once the commercial breaks come one. With aerial banner advertising, consumers can’t channel surf. They have no choice but to be drawn to the drone of the air plane buzzing by. Upon seeing the banner, curiosity will naturally lead them to read the text on the banner and find out that the message is.
Aerial banner advertising is perfect for companies who are introducing new products into the market. This medium of marketing is especially effective for sunscreens and food products like pizza or sodas. It’s also used as announcements for events, like mall sales, and concerts.
If you’re trying to be sweet and grandiose, you can also use aerial advertising to propose marriage to someone. It’s also used as giant greeting cards for anniversaries, birthdays, and other similar events.
The concept behind aerial banner advertising is similar to other still image advertising mediums. The only thing that changes is basically the setting. Instead of hanging from posts or buildings, aerial banners are towed by planes and displayed on the sky overhead big crowds.
You can go for aerial advertising if there’s a big concert happening in your home town. If you’re sponsoring the event, anyway, you would probably be able to buy rights to fly in a banner every hour or so during the show. Usually, this isn’t allowed, especially with attendances of 30,000 heads or more. If you’ve spoken to the organizers, though, this set up shouldn’t be a problem.
Advertisers also like flying in banners during games and/or festivals. In other words, almost any event which draws a lot of people who are preferably your niche market, are good targets for aerial advertising sites.
If you live in a city along the stretch of a body of water, it might also be a good idea to use this mode of advertising during rush hour. After all, what else can people do while they’re stuck in traffic except watch floating letters up the sky? At least it breaks the monotony of the long wait.
