Logos have the ability to inspire confidence, trust, admiration and loyalty.
The Logo is the 'keystone' to a successful brand and therefore must be
well thought about and planned. In our world of ever growing visual
stimuli, a logo can be used to represent pretty much any modern entity
Logos are definitely not a new concept born out of the 20th Century
but can be traced back through all ages of human civilisation. Many
different cultures throughout time have used images as a vital form of
communication. From cavemen scratching marks into the stone. The
Egyptians with their unique Hieroglyphics or early Roman coins bearing
monograms of rulers or cities.
Logos have the ability to inspire confidence, trust, admiration and loyalty.
The Logo is the 'keystone' to a successful brand and therefore must be
well thought about and planned. In our world of ever growing visual
stimuli, a logo can be used to represent pretty much any modern
entity.Logos to inspire confidence share these key elements:
1. Easily recognisable and relevant to its cause, entity or
sector. Invariably a strong logo will instantly tell the viewer its
purpose and meaning. Many modern day logos such as the Nike tick or the
BMW propeller are instantly recognised without the company name
attached.
2. Bring about past and present associations of power and
presence. Many logos will use well known images or icons of past times
to re-affirm and strengthen its modern day meaning. A logo using a flag
or city symbol within its logo will instantly be associated and will add
weight to the logos interpretation.
3. Simplicity and Clarity, the most successful logos tend to be
the most simple. These logos are to be seen everywhere today. The apple
logo is a clear example of this in action for over 30 years or the Shell
logo which has remained pretty much the same throughout the 1900's.
4. Complementary colours, although generally no more than 3
colours. Colours have the power to summon emotions within us. Red for
danger or excitement. Green, a colour associated with nature and
healing. In regards to a strong colour for a logo to inspire confidence
it would have to be blue. Blue is a stable and dependable colour. As
with the sky and seas that are always constant. Blue inspires
confidence, commitment and a sense of calm.
5. Use of Natural shapes and curves. I make reference to the
Fibonacci sequence that can be seen throughout the natural world and as
Da Vinci believed could be used to paint the perfect picture. The golden
ratio can be seen within the famous Fibonacci spiral.
A well thought out combination of these elements hold the
key to creating a logo its user can engage with, feel part of and
ultimately inspire confidence. Logos are key to designing brand
identity.
Original Article written by Rob Playford, Web Branding, Sheffield Web Branding providing logos to inspire confidence, the best website designs and Search Engine Optimisation for all types of business.
