Make PPC Work For You: Top Pay Per Click Tips

If you are reading this, then it probably means you know what ppc is. And if you know what ppc is, then you are probably looking for a way to increase your ppc performance and lower your costs. Like many people, you know that ppc can be very costly.

But just how do you make pay per click advertising an effective way to drive traffic to your website? Hopefully these tips will help you on your way to ppc success

Research your keywords

This is probably the most important thing you need to do. What are the visitors that you want to get to your site actually searching for?

Optimize your keywords

You may start off your ppc ad campaign with many keywords. But after a while you may notice that some perform better than others. Which have the best clickthrough rates? The ones with the best CTR are the ones you want to keep. Others that have a low CTR may decrease your quality score, resulting in more expensive clicks for you

Optimize your website

You should try to get the keywords that are relevant to your campaign somewhere in your landing page. This will result in a better user experience for your visitors and increase your quality score

Create an eye catching ad

This will get you more clicks, which means a higher CTR, plus you will be getting more visitors. You may even stand out more than your competitors, even if they have a “better” ad position than you.

Set your budget and stick to it

It may be tempting to join in with the bidding war that goes on when competitors compete for keywords, but this will drive your costs sky high, especially if you are in a very competitive market.

When used correctly pay per click advertising can be a cost effective way to drive highly targeted traffic to your website. Once you have your ads running and they are fully optimized, then you should start to see your conversions increase resulting in more profits for your business.