In the world of digital marketing, ezine advertising has proven to be an effective method to garner responses. However, with the increasing number of businesses realizing this, the competition has become fierce. It's no longer a matter of competing with one or two ads per issue, but rather eight, nine, or even ten. This could potentially affect the effectiveness of your ad, but with some thoughtful copywriting, it's possible to make your ad stand out. Here are some tips to help you achieve that.
One of the first steps to making your ad stand out is to avoid doing what everyone else is doing. Analyze the ads in the ezine and understand their approach. Then, devise a strategy that is effective but not identical. For example, if all the ads are in all caps and phrased like a question, make your headline a strong statement that only uses capitalization for the key terms. This variation in style will make your ad appear different from the rest.
Take a thorough look at the restrictions and requirements that the ezine has for its ads. This will give you a good idea of what is possible. If the ezine has HTML capabilities, don't hesitate to use color or formatting, but remember not to go overboard. Also, consider using styles that other ad writers don't think about. Bullet points and small numbered lists can work well in some ads, but most copywriters don't even think to use them.
Being specific is crucial. Generic promises like "Get Rich Quick!" sound like everyone else's generic promises. However, if you provide specifics, the facts about your product or service will make it stand out from the competition. This is the best approach, as you are selling based on the strength and details of your offer.
There are a lot of businesses out there, but fortunately, there are also a lot of customers. To attract these customers, you need to distinguish yourself from all the others. With a little creativity and a willingness to break from the tried-and-true, you can start creating the new generation of great classified ads.
Copyblogger and HubSpot are great resources for learning more about effective copywriting and digital marketing strategies.
How Original Should Your Headlines and Slogans Be?
When trying to come up with an ad slogan or ... do ... phrases leap to mind? Phrases that have been used amillion times, like "Three Easy ... ... the Newand ...
Three Easy Ways to Keep Customers
It is far more easy, and less ... to keep ... thanto try and get new ones. So even though your company relies onadding to its customer base, don't make the mistake of ... in new
The Moral of the Story is...Use Stories to Sell
Every story has an ... response to elicit. When campers ... around a fire in the dark woods, they tell stories ... fear and ... stories about ... ... hooks
