Marketing in the Internet Age with Postcards

Today’s technology has provided a lot of marketing options to business owners. There is the internet and online marketing, and still the old marketing techniques such as direct mail. Contrary to belief, direct mail marketing is still a popular means of promoting these days. This is a more personal and effective means of reaching customers. If you do decide to use direct mail as your marketing campaign, you can start with postcards. Aside from being your sure bet in reaching your target customers and getting action, they are cost effective to produce.

But why should you use post cards and not other types of marketing materials?

For starters, these cards are a great way to send your marketing message. There’s no need for an envelope, thereby reducing the cost. You simply have to stick to the standard requirement of the postal service, and you get to mail your cards at less cost.

Second, because there is no need for an envelope, you get to send your message straight from the mail box. Your message is read directly, and your customers get to respond straight away.

Finally, these cards, when designed attractively, are more likely to draw attention. With bright colors and vivid images, your target customers can get drawn to your cards easily. They will be enticed to read the whole card and respond immediately. They will even be encouraged to show your cards to others and motivate them to buy from you as well.

So, what would make an effective post card?

You can design your cards in different sizes, but the standard size is 4.25 inches x 6 inches. Heavy paper stock is often needed to print on both sides. You can always print your cards on your own using specialty paper or you can hire a professional printing company to make your cards. You can also have your card printed with glossy finish or UV coated to make it more appealing and long lasting.

Now, what should you include in your cards?

Naturally, the basic contact details have to be in your cards. This includes your name, phone number, email, web site, and of course your message. It’s best to have your cards printed on both sides. There is only little room in your card to write all details, so you might as well make use of both sides. The front could contain a captivating image and message, your logo, and a strong call to action. The back should have the address of the recipient and your return address. You could also put graphics or illustrations if there is enough space.

If you have enough budgets, it’s best to have your postcard printing professionally printed. This way you can be sure that your card will look professional and effective. Most printers offer discounts especially when ordering in bulk, so you might want to find the printer that can give you the most savings.

When you are ready to mail your cards, be sure to have a good mailing list to get maximum response. When done well, post cards are inexpensive to produce and can be your ticket to success. If you are hesitant in using post cards to promote your business in the age of the internet, why not try it and see what it can do to your business.

These easy and winning tips will allow you to keep your company’s name in the lead of your costumers,   for more ideas visit: postcard printing.