Mind Reading: Answer Your Prospect's Questions Before They Ask!

How many times have you read an ad and you had
a question that would determine whether you would
buy or not? Did you take the extra time to e-mail the
business your question? If so, did you have the extra
patience to wait for the answer or did you go to the
competition's web site to buy?

Do you see why it's really crucial to answer all your
prospects questions before they ask? How do you
accomplish this obstacle?

First of all, you want to place yourself inside your
prospects shoes. Think like your prospect. Read
your ad, what questions would you have if you were
the prospect? Can I pay by check? Can I have the
product delivered within 3 days? Do you guarantee
the product?

To get a even better point of view, have your friends
or family members go through your ad. Have them
point out questions they might ask.

Go through your past customer questions. You may
have answered them each individually, but did you
answer those same questions for your future
prospects? If not, add those answers to your ad
copy. If you do not want to clutter up your ad you
could set up a separate FAQ section that's linked
to it.

Now there will always be questions that arise you
weren't prepared for. You should provide quick
and easy ways for them to get in contact with you
by phone, fax, e-mail, instant messaging, etc. Offer
24 hour customer service. If that's not possible, tell
them you will answer all questions ASAP or within
a reasonable or quick time frame.

In the future keep track of all questions that arise
and update your ad copy or FAQ regularly. It can
be the difference between your sale or your
competitions sale.