Nighttime Aerial Advertising
What is the last frontier? Is it space as some claim? Is it the oceans? For advertisers, it may well be the sky. It is like an immense surface on which to write a message for all to see. In a way, the sky is the last frontier in advertising. Aerial advertising makes great use of this resource by displaying banners or billboards that are pulled behind planes over large crowds at a beach, sporting event or the like. This way the message is read by a large number of people in a very short time.
The last frontier is a phrase used by some to describe deep space, and by others to describe the oceans. In advertising the sky is like a huge surface on which to display a temporary message for all to see. We might say the sky is the last frontier in advertising. Aerial advertising uses this resource by pulling banners or billboards behind planes over large crowds. The message they contain gets read by a large number of people in a short time.
Not long ago aerial messages were mostly novelty announcements like wishing someone a happy anniversary or flying a proposal for marriage. But today most of the messages are advertisements for special events coming up, for products or services, or for a political candidate.
Though most of the time these ads are pulled behind single engine planes, some have hired helicopters, and others have used remote controlled blimps or balloons. The novelty of a message in the sky defies being ignored, whether watchers are interested in the product or service or not. It has proven to be a low cost way to get a message to a large audience quickly.
A more recent form of aerial advertising is night ads. These are lighted messages that can best be read once the sun goes down. One wonders if some of them might be reported as UFO's though a quick read of the message shows it is genuine and often helpful information.
The computerized moving characters appear on the underside of the plane, from wing to wing and often wider than the wings. One company states the advertising message is displayed on an 8 foot by 36 foot grid, containing 252 lights. We have all seen the signs on banks or restaurants with moving display, made by lights forming the words or numbers. Imagine this display being much larger and, instead of hoping people drive by and read it, it is brought to the people in the sky.
The moving eight feet tall letters are made of high intensity individual lights. Like the bank sign, the message can blink on and off, can scroll up or down, can travel right or left, and can sweep right or left. The words can even be made bold. A creative message will capture and keep the attention of the audience during the entire pass over them.
Though not yet as colorful, aerial nighttime ads have several advantages over daytime banner ads. First, there is no need for risky low level flying in order to hook the message and get it into the sky. Second, preparing the message is much simpler. Just type into the computer what you want displayed and the effects desired. No printing is needed. The message can be repeated or reworded for variety. Third, the message can be longer because it is only displayed a few words at a time. One disadvantage would be that fewer people are generally outside at night looking into the sky.
If someone is interested in an aerial night message, the first step is to plan a message. The message should be less than 45 characters (so it can all be read in time) yet contain all the information you want to get across. When this is accomplished, check online to see where an airplane banner company is available. It is a creative way to capture the attention of night sky gazers and get your message into their lives.
Article Tags: Aerial Advertising
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If you are interested in a lighted night message - a moving billboard in the sky - first plan your aerial advertising message. The message should be less than 45 characters and should contain the information you want to convey, preferably in a creative way. Once this is done, check the internet to see if an aerial advertising company is available to serve your area. It is a relatively inexpensive way to get a message to a crowd of people who will be sure to see it in the sky.