Not Just Another Pretty Promotional Mug
If you’ve hit the floors at a recent trade show or industry conference, chances are that you’ve seen a lot of promotional mugs lately. Their reasonable costs and flexibility place promotional mugs near the top of the list when companies start considering promotional items to give away as part of their marketing efforts.
The very popularity of promotional printed mugs, though, has started turning them into a cliché. How do you take advantage of all that printed mugs offer as a promotional products without having potential customers look at it and think, “Oh, just another mug”?
Like anything other kind of merchandise, there are great quality promotional mugs as a marketing tool, you're already ahead of the game in making a unique statement. Pick a style and quality that says something about your business. The difference between a sturdy earthenware mug and a tall, sleek mug with a pedestal base is surprisingly huge, and the company that takes the time to match the mugs they choose to their carefully crafted corporate image will reap the benefits of that difference.
Don't be misled into thinking that a mug is a mug and one is no different than the other. Among the things that will make your promotional mugs stand out among the crowd are the quality of the printing and the packaging and presentation. Promotional items suppliers are experts at both of those aspects. When you work with a long-time supplier of promotional merchandise, you'll have the advantage of their professional design and promotions staff to help you sort out all the details that make the difference in how your company is perceived.
While most companies print their company logo or name on the outside of the mug surface, there are more places than that to leave a message. Consider having your company web site, name or slogan printed on the inside lip of the mug where it will be at eye level every time the mug is sipped, or along the handle of the cup. That leaves the outside of the mug for a humourous message or different design.
The way that you deliver your promotional items makes a very big difference in the way that they're received. Don't forget the little details like packaging your promotional mugs for traveling. After all, it doesn't say much good for your company when your valued customers receive a broken mug with your company logo on it, does it?
When you're looking for promotional mugs and promotional items, your best first stop is at a web site that specializes in creating high quality promotional marketing merchandise. You'll have the advantage of experts in the business who can help you with every aspect of your promotional marketing from design concept to packaging. Check out the leading promotional gift suppliers online today!
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ABOUT THE AUTHOR
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.