PPC can be effective in drawing visitors to your website
& especially useful when your site is quite new. One of the popular PPC
systems is the Google Adwords and to succeed in running Adwords campaign you
have to keep note of certain points.
PPC or Pay Per Click is a advertising system where a person
only has to pay for clicks received on his ads and can control the spending on
a daily basis as well as per click basis. The advantage with PPC is that you
get to instantly see the results of your efforts.
One of the best PPC programs is the Google Adwords where you
can bid for keywords & need to pay if a visitor clicks on that ad in search
results, partner sites or their content network.
To develop a good Google Adwords campaign as part of your
Pay Per Click strategy you need to follow these points:
Research – Before starting the Adwords campaign you will have to do proper
keyword research which is also a very important part of search engine
optimisation and select the most suitable keywords which will yield you
the desired traffic. The selection of keywords has to be done by also
considering the daily budget you plan to start with.
Geographic Location – If suppose you are running a PPC UK campaign then
the geographic location has to be set as UK
only in Google Adwords so that the ads get displayed only in UK
and not in other places.
Traffic Flow: As you set the campaign, it is also important to merge your
Google Analytics and Adwords account so that you can track which visitor
is coming from organic search results & from paid ad campaign. By this
method you will also be able to see if visitors from paid campaign are
coming from the geographic location you set in campaign settings such as
mentioned in the above point.
Preferred Position - Select the position you want your ad to be displayed;
it can be in the first top 9 positions on the search results page or
anywhere meaning any internal result pages also. Depending on your budget
you can set the position preference keeping in mind that better position
preference for keywords will have higher CPC value than other positions.
Time Periods – Depending upon the nature of business it is also possible
for you to set the time periods for which you want the ads to be displayed
such as from 9 in the morning to 5 in the evening. This way you can
control when your ads are seen by visitors.
Thus we can say that a properly planned Google Adwords
campaign can help your site get instant visibility in search engine and
increase sales conversions.