A plane banner is a novel way of advertising. It gets your
audience’s attention and is far more effective than regular ads. Why is it more
effective?
Just picture yourself at an event like the 4th of
July fireworks display. You had to come early in order to get a good spot and
now you are just “killing time.” Suddenly you hear the sound of a small
aircraft. You look up in the sky and you see an attractive plane banner. You
cannot help reading it because it looks so nice, spreading across the sky. It
is entertaining and broke your spell of boredom. You think about it even after
it is gone.
From this example you can see how this form of promotion
hits home to people at events. On beaches it is just as effective. When you are
at the beach, you can be just resting on the sand and looking out at the
sparkling ocean, when you hear a small aircraft towing a colorful plane banner.
Automatically you will look up and see the advertisement. Because your mind is
relaxed you will be more open to remember the message and because it looks
pretty you will be attracted to look at it. By their very nature these types of
advertising make very responsive ads.
Plane banner ads are more effective than conventional ads
for a couple of reasons:
You
can advertise to a large number of people, with one ad. With just one ad
you can advertise to many people. A large event has quite a number of
people who will all get a chance to see your plane banner. The more people
who see your ad the better chance you have of good response to it.
You
can save money: One ad can reach literally 1000’s of people. This works
out to be pennies per person. Aerial advertising is very cost effective. You
will find that it will actually work out cheaper than conventional
advertising.
Response
is good: the plane banner has good response. Because people automatically
look up when they hear the small aircraft, you know that they will see
your ad. The brightly colored ad is pretty and attracts viewers. Because
of the way it is presented and its bright colors the ad becomes memorable
in your audience’s eyes. This means there will be better response to it.
Only
need short message: A plane banner only needs a short message. This is
because people will see and remember a short catchy message easier. It
really only needs to have your company name and logo. The added attraction
is that you can use the same message again and again.
Arnold Aerial Advertising is one of the many
companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with
affordable rates.
Michael Arnold is the Director of Arnold Aerial
Advertising Inc.
They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break,
Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all
Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.
