Postcard Marketing Works Instantly

When a direct mail campaign is done effectively, it can offer you immediate output. Although this type of campaign changes instantly, it can likewise bring you immediate sales leads. When it works, it words at once. There’s no need to sit around and wait for things and results to happen. Your message reaches your prospects instantly and penetrates their mind easily.

Among the effective direct mail campaign strategy you can use in your business today is the postcards. These cards, although simple and old school, can deliver your message to your prospects straight from the mail box. Just think of your prospects and customers when they open their mail box. What do they instantly see? Is it the pile after pile of bills and sales letters or the over-sized post card inserted in between the bills and the letters? It’s most likely that they notice the card first for the simple reason that it is attractive and eye-catching.

Keep in mind that with the high tech and highly digital world we live today, it’s quite a challenge to get people to look at their mail box. They would rather sit in front of their computer and browse through the Internet. If you send the wrong post card, you will only be throwing away your marketing dollars. For this reason, it is important to come up with the right design and message for your cards. They should immediately grab the attention of your prospects and have them feeling obliged to contact you at once.

The size of the card

It recommended that you stick with the standard size of post cards, which about 4.25 inches x 6 inches. But there are people who go for smaller cards to create a unique look. Keep in mind that a small card can easily get lost in the mail box and easily thrown away. It’s best to spend a little extra money in creating oversized cards, which can be about 6 inches by 11 inches, as they are more likely to read than standard sized cards. But remember that the bigger your cards are the greater the cost and mailing expense. So, you might want to check your budget when aiming for over-sized postcards.

The graphics

It’s easy to get tempted to focus more in the graphics rather than the content, but remember that they are as important as you think. Just the same, be sure to pick the right graphics for your cards that best fit the nature of your business and the message that you are sending.

The message

As with any marketing material, it’s important that you create the best marketing message for your cards. Make sure that your message is brief, clear, and direct to the point. It has to be delivered in ten seconds or less to make sure people get your message effectively.

The call to action

Aside from writing a good copy, it’s important that you tell your prospects what they need to do next. Tell them if they should visit your web site, go to your store, or call you to get more information about your offerings. Be sure to give them a clear address, phone, and web site information. Tell them which way they can best contact you so they don’t get confused of finding the best way to reach you.