A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo.....
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to the logo, alteration of the logo text is inevitable and then maybe changing the alignment of the logo here and thereÖ.THATíS IT! $500 per pop!!??
There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, itís easy to change. Two, itís uncomplicated. Three, the logo is simple enough. But let me tell you something about logos. You need a FABULOUS logoÖ.an OUT OF THIS WORLD logo, not just any logo, ok?
The size, the precision, the text, the symbol, the color, the font, etc all counts towards bringing the attention of your potential customers towards your company, your image and your branding. Granted, most of the large International companies have pretty simple logos and youíre thinking to yourselfÖ.thatís VERDANA font sent at size 12 and that logo is set at Myriad set at size 14ÖÖbut every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with the logo has a meaning.
Whether youíre in a competitive industry or not, it doesnít matter. Whether your market is small or big, it doesnít matter! The fact of the matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They wonít remember your logo now, but if they see it compared to others, they will be able to pick your logo out among the lot! Trust me on this one because there has been many researches and studies that has been done in the past to back this logo fact up.
So, my advice is thisÖ.donít skimp on your logo. Donít pay for something that is below par and donít pay below par for something recognizable. Itís a very fine balance, mind you, I know.
But if you want your logo to be recognized, here are some basic rules:-
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Marsha Maung is a freelance graphic designer and copy writer who works from her home in Selangor, Malaysia. She loves nothing more than blowing bubbles in the park with her 2 kids, Joshua and Jared. She designs apparel and premium items at http://www.creativejooz.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.marshamaung.com