The first paragraph of this article provides a brief overview of the current trends in direct mail postcard printing. Postcard printing is an economical and efficient method for businesses to engage with their customers. In recent years, several trends have emerged as more businesses leverage the services of professional printing firms that offer direct mail services. This article will delve into these trends and discuss how they can shape your postcard printing campaign.
The majority of postcards delivered to mailboxes today are in full color. This is a crucial factor to consider to avoid the pitfall of creating a monochrome postcard. Customers have come to expect vibrant, full-color postcards, so it's essential to incorporate a variety of colors into your design.
The standard size for printed postcards is 4” X 6”, give or take an inch. However, many businesses are transitioning to larger format printing sizes, such as 6” X 9” and 7” X 10”. While these larger formats may be more expensive, they can help your postcard stand out in a crowded mailbox. It's worth exploring the costs associated with larger formats, as the potential benefits may outweigh the additional expense.
Many businesses are leveraging postcards as coupons for their customers. Customers can bring these postcards to the store to receive discounts or even free items. This strategy not only allows businesses to directly track the success of their campaign, but it also encourages customers to visit their store.
Marketing departments are becoming more strategic in defining their target audience. They are focusing their advertising efforts on customers who are most likely to make a purchase. This targeted approach significantly improves the return on investment, as the ideal customers are the ones receiving the advertisements. Modern mailing lists facilitate customer segmentation, provided you have a thorough understanding of your customer base.
Following these direct mail postcard printing trends can significantly enhance the effectiveness of your campaign. However, it's crucial to partner with a professional printer to ensure your campaign isn't undermined by an unprofessional appearance.
For more information on postcard printing and direct mail trends, visit Printing Industry Exchange and Direct Marketing Association.
