Press Releases vs. Advertising Or How To Get Free Publicity for Your Business

Free publicity about your business is more valuable the
paid advertising.

How do you get free publicity? Use press releases.

"First Things First"

(a) Make your press releases news NOT advertising.

A sample news item could be your business sponsoring
a community program, offering a free service or
introduce a unique product.

(b) Research the Media

Read several back issues of the publications you plan
to send your releases, most are niche-oriented and
only acceptable submissions of interest their readership.

(c) Keep Your News Story Current.

Writing about past or far future events can lower your
chances of publication. If your news is time-sensitive
include the words "For Immediate Release" in your press
release.

(d) Use a proper news release format.

SAMPLE Format:
-------------------------------------------------------------

Press Release


Contact: Your Name
Tel: (000)000-0000
Fax: (000)000-0000
your-email@your-dot.com

Date:

For Immediate Release

NEWS RELEASE HEADING HERE (ALL CAPS)
Sub-Heading Here (Lower Case)

(Your City/State)---Put Your News Story Here - Write in Paragraphs
of five-six double-spaced lines each.


--End--
--------------------------------------------------------------
Some editors may run your release "as is" while other
will edit it.

(e) email Press Releases vs. Fax or U.S. Postal Service.

Many publications will accept email and fax press releases,
but you should inquire first.

Keep a log of who you submit press releases. When you get
publicity save the clipping and post them on your website,
and in your ezines and include them in your next press kit.


(f)News editors receive thousands of press release daily,
persistent and patient can produce free publicity rewards.

Footnote: Using press releases is also an excellent way
for ezine publishers to have fresh new content.