Promotional Mugs – What Should Yours Say?

promotional mugs should say. Often, less is more – many company logos are so instantly recognizable that no other wording or information is necessary. A well known logo will also immediately be recognizable if your mug is distributed overseas, eliminating the costs involved in producing material in different languages.

People using the promotional mugs should be able to get the gist of the message without a lot of extra reading – over half of all people process information primarily visually. The style of your logo and the typeface also say something about your company – is the style modern, old-fashioned or bold?

A company slogan is sometimes more effective than the actual name. On the other hand, if your company isn't a household name and it isn't obvious what the product or service is, it's a good idea to mention the product being promoted.

If you do decide to put additional information on the promotional mugs, make sure it is easy to read and eye-catching. The message should stand out on a mug on somebody's desk when seen from across the room! As mentioned before, take into account the curved surface of the mug.

And from a cost point of view, the simpler your design and the fewer colors are used, the lower the costs to your company. If appropriate, choose bright colors – such as primary colors - that will stand out. Different colors also have different impacts – orange and red are exciting, dark blue is considered relaxing.

Promotional mugs can be around for a long time – your wording should be designed accordingly. If you have a phone number or web site on the mug, make sure it won't change soon. Research suggests that it's more effective to include your website address rather than a phone number – if you don't have room for both. So consider promotional mugs as part of your marketing plan – they are effective, inexpensive promotional items or gifts and just about everybody uses them.