Promotional Umbrellas Keep Your Customers Happy
Promotional umbrellas are the promotional product for all seasons. Sometimes people think about promotional umbrellas as only being useful in the rainy weather but not so.
Have you ever walked on a beach in the dead of summer? If you have, then you know the beach is filled to the brim with umbrellas and if your promotional umbrellas are up and protecting people from the sun, then you are advertising. Here are a few things to think about when you are planning your annual marketing plan.
Set yourself a goal or goals for what you want to see for your investment in promotional umbrellas. A few ways to define this might be: 1) I want the promotional umbrella marketing campaign to increase sales that month by 25% over the previous month's sales, or 2) I want the promotional umbrella marketing campaign to bring 400 customers into the store. Both of these goals are measurable and you will be able to tell if the money you spent on the promotional umbrellas helped your each your goals.
Once you have set a goal or goals, it is time to think about how to reach them or your strategies. You have many options available to you as promotional catalogues and website have hundreds of items for you to think about but, do give promotional umbrellas your buy. You can probably think of just as many different ways.
Another strategy to think about is what you are going to have printed on your promotional umbrellas so they continue to market your business when they leave the store. Often time's businesses want their name and logo on the umbrellas so that when they are popped open they have this information visible for all to see.
One last strategy to think about when selecting your promotional umbrellas is selecting for the highest quality you can afford. Nothing hurts a businesses reputation more than giving away cheap low quality products. It seems like customers equate the quality of their freebie with the quality of your business. So, if you do not have a budget that allows you to purchase at least average quality promotional umbrellas think about a different promotional item that does fit into your budget.
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ABOUT THE AUTHOR
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.