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Promotional Umbrellas - Think Outside The Box

When designing promotional umbrellas it is often times helpful to think outside of the box and not necessarily limit yourself to the traditional one-size-fits-all umbrella, in fact a promotional umbrella designed in the style of a compact umbrella may not only save you money and manufacturing costs, but also make it more likely that your clients will actually use the promotional products.

 If you pardon the pun compact umbrellas are big business and carry a great deal of the market share in umbrella sales. There are many benefits to designing a compact promotional umbrella which we will go into below.

A compact promotional umbrella is very attractive to female customers because the idea of an umbrella being able to fit in a large handbag or normal sized purse is quite attractive. It is tough to get people to carry around promotional umbrellas are easy to carry around, conceal, and definitely will not be burdensome to the working professional. As a bonus parents too often times have to badger their children to carry around umbrellas will have no problems getting them to carry around a miniature promotional umbrella because the miniature promotional umbrella can fit easily into a backpack and a child will not have to worry about looking silly carrying around a number on a sunny day; and as we all know looks are everything to children, and even to most adults.

Additionally because miniature promotional umbrellas are smaller you will also save money on the manufacturing and distribution of your promotional umbrellas. This won't be a significant savings, but it will be there. Consider this; a miniature promotional umbrella uses the exact same design as a full-size umbrella it just uses less materials and will take up less space during transport. The miniature promotional umbrellas will also be easier to distribute because you can pack more into a single container when taking them to a venue to be distributed. One of the biggest hassles with distributing promotional items is getting them from place to placeBusiness Management Articles, so with miniature promotional umbrellas you will be able to pack quite a few more promotional items in the back of your company van or whatever it is you use transport the promotional items.

When you're designing the miniature promotional umbrellas use the exact same process as you would use if you are designing a full-size promotional umbrella. Just because the size has changed does not mean that the design process has been affected. Follow all of the traditional design routes when designing your miniature promotional umbrella such as using company colors and logos to effectively promote your company or business.

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Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.

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