Search engines can be a powerful tool for driving traffic to your website. A high ranking on major search engines is akin to free advertising, attracting a steady stream of visitors. However, achieving a good ranking amidst millions of websites can be challenging. This article will guide you through the process of optimizing your website for search engines, focusing on the importance of keywords and the creation of targeted doorway pages.
Before you begin, take a moment to understand what you're selling. What keywords would potential customers use to find your product or service? Your search engine ranking largely depends on the keywords you use. Your goal should be to create highly focused doorway pages, each optimized for a specific keyword or phrase. Be honest and choose keywords that accurately describe your product or service.
Tools like WordTracker can help you identify the most searched keywords and assess your chances of achieving a good ranking. WordTracker provides a free weekly report of the top 500 keywords requested on major search engines, excluding pornographic words which account for 25% of search engine requests. You can input a keyword and receive a list of 100 related keywords, along with the number of searches made for each keyword in the last 24 hours. WordTracker then compares these results with the number of pages ranked on AltaVista for each keyword, providing a valuable report.
After identifying your keywords, create a doorway page for each one. Most search engines place high importance on the keywords and description "META" tags on your web pages. For a more detailed explanation of META tags, visit TheWebsEye's HTML tutorial.
Search engines also consider other factors such as keywords in the TITLE tag, in your header tags, and the placement of keywords on your pages. For more information on how search engines rank your pages, download the free e-book "Search Engine Tactics" from TheWebsEye's downloads page.
The more specific your keyword or phrase, the easier it is to achieve a high ranking. For instance, a page optimized for "Chinese herbal tea" will rank higher more easily than a page optimized for "tea", due to fewer competing sites. Therefore, use keywords that directly describe your product or service. If you're hiring someone to optimize your site, ensure you provide them with the exact search phrases you want your site to be found with.
Designing multiple doorway pages, each optimized for a different keyword or phrase, can significantly increase your traffic. Remember, different search engines use different algorithms to rank your pages. Some might emphasize META tags while others may focus on content.
You can further optimize your pages by creating a doorway page for each keyword and each major search engine. This could result in 30 doorway pages for a single product or service - 3 different keywords and 10 search engines. To do this effectively, analyze the top 5 or 10 sites for your keyword on a particular search engine and optimize your page based on your findings.
There are software packages that can automate this process, comparing your web pages with the top results for a particular search and suggesting changes. They can also monitor your positions in different search engines and schedule your submissions. While optimizing your pages can be time-consuming, dedicating an hour a day to creating a new doorway page can help you create a powerful traffic magnet.
For more information on WordTracker and free trials of webpage optimizing software, visit TheWebsEYE's search engines page.
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