The concept of doorway pages is not new to those familiar with search engine optimization (SEO). These pages, designed around specific keywords and search phrases, are optimized to achieve higher search engine rankings. However, they often lack aesthetic appeal due to their focus on SEO, which tends to disregard graphics and other visually appealing elements. This article explores the concept of doorway domains, a more effective and efficient alternative to doorway pages, and how they can be used to optimize search engine positioning.
Doorway pages, while effective in achieving higher search engine rankings, often fall short in terms of user experience. They are typically devoid of graphics, nested tables, Flash, Java applets, JavaScript, frames, and other elements that make a webpage visually appealing. This is because search engines, which these pages are optimized for, do not favor these elements.
Moreover, some search engines actively seek out and eliminate discernible doorway pages, with AltaVista being a notable example. This is due to the abuse of doorway page technology over the years, with cheap programs generating hundreds of doorways at once, leading search engines to implement countermeasures for self-protection.
Another challenge with doorway pages is the restrictions imposed on the volume of page submissions. Search engines often limit the number of pages a domain can submit per day. This poses a problem for large websites generating hundreds or thousands of new pages per year, as it limits the number of pages that can be indexed.
Doorway domains offer a solution to the limitations of doorway pages. Unlike traditional doorway pages, doorway domains are dedicated websites in their own right. They are highly focused, targeted, and positionable. However, they differ from mini-sites in that human visitors never see them.
Instead, these domains serve as optimized fodder for search engine spiders. They usually consist of several pages, each optimized differently with meta tags, titles, keyword density, etc. This allows them to target all important search engines and their various references effectively.
Search engines do not rank isolated pages well, so the pages of a well-constructed doorway domain are all interlinked. Duplicate content is avoided as it is usually penalized by search engines.
You might wonder how doorway domains can boost sales if human visitors never see them. The answer lies in redirection. When a user clicks on a well-positioned link from your doorway domain in the search results, they are redirected to the corresponding page on your main site.
However, it's important to note that search engines penalize websites for redirection. The solution to this is a technique known as "cloaking", "IP Delivery", or "Stealth Technology". This technique involves redirecting human visitors, not search engine spiders. The spiders are served with their optimized pages from the doorway domain and are none the wiser.
There are various technical methods to achieve this, including specialized software that can automatically determine whether a site hit is generated by a search engine spider or a human visitor. If you have administrator rights on your system, you can tweak your configuration to achieve the same effect.
Doorway domains can be thought of as "cloaked mini-sites" that front for your homepage without annoying visitors with a "Click here to enter" message. They offer an effective way to optimize search engine positioning while maintaining a positive user experience.
However, it's important to note that cloaking is not without its risks. Before implementing this technique, it's crucial to understand the potential risks and how to mitigate them. Once you've mastered the technology and seen its fantastic ranking results, you'll likely never settle for less again!
For more information on cloaking, check out this detailed tutorial and this guided tour.
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