Gareth Parkin

Seven Ways To Use Promotional Mugs

Promotional mugs can be used in a variety of ways, alone or integrated with other types of marketing. Some of the most popular uses of promotional mugs include as business gifts, improving employee relations, as part of orientation programs, to facilitate corporate relationships, as work incentives and as trade show handouts.

Promotional products are ideal for encouraging people to take specific reactions such as respond to a survey, book a sales appointment or fill out a form. They make excellent thank you and incentive gifts for many different projects. Here are a few ways that promotional mugs might fit into a specific marketing plan or play a specific role in your marketing campaigns.

• Sales or distribution programs

Promotional mugs are ideal giveaways in sales and distribution programs. They’re perfect incentives for use by distributors along their routes and can be used in a number of different ways to encourage higher sales or sales of specific items.

• Company stores

Promotional mugs with your company name on them are great products to sell in a company store, alongside branded notebooks, pens, jackets and t-shirts. Choose a mug that’s oversize, comfortable to hold or especially attractive and every one of your employees will want one of their own.

• Co-op programs

Use promotional mugs to encourage participation in co-op programs, or to reward members of the co-op who are especially useful to the program. They make great incentives for your co-op members who will be pleased to display the promotional products that they earn for their work with the co-op.

• Generating new customers or new accounts

Giving away quality promotional mugs is a good way to entice prospective customers to hand over contact details at community events or trade fairs. Just offer a mug to any person who provides their contact details for a follow-up sales call from a representative.

• Nonprofit fundraising

Selling promotional items is a popular way of fund raising for non profit causes. Promotional mugs are a popular item in fund raising sales. They have a high perceived value, but can cost surprisingly little when bought in large numbers. Since you set the price at which you’ll sell the promotional mugs that you order, you can set your own level of profit for your organization.

• Public awareness campaigns

Promotional coffee mugs are also great for promoting the public awareness of a particular cause or message. The print area is large enough for a logo or printed message, and the mugs will stay around for months or even years. If you have a public service message that needs widespread publicity, promotional mugs are an excellent vehicle to carry it.

• Promotion of brand awareness

For all the reasons that promotional mugs are great for public awareness campaigns, they also are excellent ambassadors to make the public more aware of your brand image. Coffee mugs are an excellent product to carry your logo or business slogan because they are used often and by just about anyone.

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