Take a Fresh Look at your Business Cards

Have you looked at your business card lately? Have you ever noticed the design you have incorporated in your present cards? If not, then now is the right time to take a long and good look at yourand ask yourself the following questions:

• What is the message that your business cards are telling all your clients and customers about you and your business?

• Do your cards convey the right image of your business that you want?

• Are your cards updated and accurate in telling all the pertinent contact details and information?

• Do your cards give all your clients and customers complete details and information?

• Do you cards make all your clients and customers want to do transaction with you?

If most of your answer is no, then you need to seriously think of revamping your card. Always keep in mind what your current card costs you. If you are not able to make the most of your cards, then you are banking into lots of lost sales and missed opportunities.

If you have not yet updated your business cards from last year, and if you are still using generic printed cards or if you are still using the so called pre perforated cards, now is the right time to go out of your comfort zone and take a fresh look at your best and effective promotional tool.

• The accuracy of your cards – are all contact details and information on your cards up to date? If you have added a new business website, moved to a new business location, changed your business contact numbers, or have been promoted into a new and higher position, be sure to immediately change your cards to reflect all the changes. Distributing cards with erased contact numbers is a sure method in losing your business integrity with your clients and customers.

• The quantity produced – do you cards have enough details and information on it? Incomplete details and information in your cards is no longer enough to entice prospects to contact you. For this reason, it is important to describe what you and your business really do especially if your business name does not evidently tell people the nature of your business. Always give all your clients and customers a reason to do business with you. Do you a lot of experiences and skills and business awards and commendation? Then place all that information and details on your cards. This will help people to remember you.

• The style of your cards – do you have a classy looking business card? A card designed with the right color, texture and look is more likely to be kept by customers compared to a plain looking card. Uniquely designed your cards. For instance, rather than using a plain, boring image, consider adding an image of what you are selling like a picture of you in your dream home if you are a real estate agent.

• The value of your cards - are your cards useful enough? Always make sure that you will distribute a business card that will be valuable to all your clients and customers. For instance, you can print extra information at the back of your card such as minimum requirement of safe tread depth if you are a tire salesman or credit calculator if you are a realtor.