Always take notice of the marketing power of postcards
Failure is something not new in the business industry. We have seen a lot of businesses end up in bankruptcy or closure. In most cases, businesses fail because of failure to follow the simple business rules: effective marketing. By effective marketing, we do not really mean the expensive television ads or billboards, but the simple print marketing. Just think of sending postcards at least once a month to your customers. Not only do you keep them reminded of your business, but also you keep your communication line open. Nothing can compete that, not even the Yellow Pages or billboards.
Essentially, postcards are among the effective forms of print marketing. Because they do not need to be sent with an envelope, it is likely that your message will be read even if the reader only skims through the card. The post card can immediately grab people’s attention and if you have a catchy headline, you can easily push them to read the rest of the card. Then you can concentrate on informing them about your business, get them interested in subscribing to your newsletter, or encourage them to attend your seminar.
However, in order to achieve all these, you need to use your post card effectively. You need to make a professional, sophisticated, and information rich sales pitch out of your small and simple post card. Here are some thoughts on how to do your post cards correctly:
• Express it in colors. In most instances, you only have 2 to 3 seconds to get your message across. People will only give you their attention in such short period. A colorful postcard will help you attract attention. You can use a catchy background color or image. Digital printing has now made it possible to print color post cards at very affordable prices. You have a choice between two- or four-color printing if you cannot afford full color printing yet.
• Create short and catchy headline. Keep in mind that you only have a small space to get your message written. Therefore, it is important that you get people interested at an instant and make them listen to what you have to say. A bold, impact-filled headline will surely grab their attention. Just use simple words. Nothing too flowery and elaborate. Remember, your goal is to attract attention, not to impress people with your creative grasp of the English language.
• Send them regularly. It does not have to be every week, but at least monthly or every quarter. Post cards are more effective when they are sent repeatedly. This way you get increased brand recognition and credibility as people hears from you regularly. In case they have immediate need for your products or services, you will be the first one they will remember.
There are actually endless options to postcard printing. They are inexpensive and easy to create allowing you to produce several versions and mail them to everyone in your mailing list. They may be simple and inexpensive, but their marketing advantage is exceptional. If you have not tried post cards today, it is time you experience the wonders of post card marketing.
