The Benefits of Airplane Advertising

Everyone in business knows and understands the importance of advertising in order to be successful. It is also important to inform potential customers, that your business actually exists, in order to survive in a competitive market. Surviving in the market with tough competition plays an important part in whether your business sinks or swims. That is why many companies offer unique and inexpensive ways to advertise your product for less than half the cost.

There are many options available to reach out to potential customers and to inform established customers about sales, promotions etc. However, not all advertising avenues are cost effective. When looking at adverting, companies weigh many pros and cons before considering their choice. These options include cost, length and duration of ads, medium of advertising, and of course, and the number of people in the intended audience. Some might even consider demographic areas as well.

Most companies will set up an advertising budget at the beginning of their fiscal year, but by the end of the year, the budget gets spent and the company cannot continue with the advertisement until the next year. Some companies may have to eliminate some type of promotions all together in order to stretch advertising dollars.

Some companies may also feel that the Internet is the best way to advertise their company and reach thousands of people. However, there are some downsides to this type of advertising too. Not everyone has Internet connectivity available for one. If the Internet is used, companies must use proper keywords used in searches by online users, thus enabling the company’s website to be listed in search engine results, and be visited by potential customers.

Airplane advertising delivers the message to your target audience…at one time! The idea of airplane advertising is that banners are created with messages that are flown over a target area at a certain time. These banners are usually towed behind small single engine planes. Banners consist of text, logos, or whatever the customer wants to place in the ad, including the company’s website address. You may wonder what the difference is between conventional television advertising and that of airplane advertising? Conventional televisions will play commercials during breaks between televised shows. Companies will strategically place their commercial advertisements during scheduling of popular shows. However the more popular the television show is the higher the cost of the advertising. With airplane advertising, companies can get the same message across to the same amount of viewers in the same amount of time, for lesser cost. This allows companies to advertise more and still maintain their budget. Most people will look up when they hear a plane. Whether they hear that plane on a golf course, car race or even a bright sunny day at the beach or park, almost everyone is bound to notice your advertising. Besides a small single engine planes, airplane advertising has also been accomplished with blimps which really catches the attention of people on the ground.