The ins and outs of airplane advertising
Youíve seen them in the sky and read the text. You might have even bought the book, or visited the bar or drank the tea. Youíve been a customer of the banner ad. Ok, not a customer of the actual banner ad, per se, but youíve seen the aerial ads and responded in some fashion.
It begins with your idea. Letís say you want to advertise
your new energy drink. You think that you might place a small newspaper ad, but
also decide that you want to get your message out to the masses and quickly.
Itís summertime and youíve thought that aerial advertising might be the right
method to get the message out. So you make a call.
You will find in talking to the airplane advertising
companies that you will pay a charge for the production of your banner. If you
donít have a graphic element already prepared, the company will work with you
to develop one. Youíll pay for the development and production of the banner and
for the flight time.
Where should you fly your banner? Since itís summertime, you
will likely choose a beach location since your energy drink might be welcome
among beachgoers. The aerial advertising company will help you choose the best
location for your flight, but itís helpful for you to know that if they are
flying over water, they can fly as low as 500 feet.
If you decide you want your banner flown over a concert
location or a sporting event, the plane can fly at about 1,000 feet, but still
low enough for the banner to be seen and read.
To get the most bang for your buck and this new exposure,
you might consider setting up a stand near the beach or other location. You
could provide free samples or special pricing on your energy drink. If you fly
over a beach location, you could entice the beachgoers Ė through the use of the
airplane banner -- with the promise of a refreshing energy drink. As they head
to the snack bar or the restrooms, they will already have initial interest in
Whether you arrive in person or not to back up your banner
ad, your airplane banner has put your product into the minds of your potential
customers. People who see banner ads remember them better than they remember
other kinds of ads. Because they watch these ads and focus on them longer than
traditional advertising (in general, studies have shown that people watch banner
ads for up to 20 seconds or until they are out of sight), the images and words
they see and read are embedded in their minds.
Just because banner advertising is unique doesnít mean you
should over look its ability to make money for you. These banners are effective
at getting the word out and thatís exactly what you need.
Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.