Organizing an effective email marketing campaign implies being aware of some common errors that may impact negatively the results and trying to avoid them. To help you with this, we put at your disposition a list with the most usual mistakes some email marketers commit.
Email marketing is acknowledged as one of the most cost-efficient methods for companies to promote their products.If you aim to get optimal results with your email marketing campaign your first step should be trying to avoid some common mistakes. Here is a list of the things you should avoid when creating a direct emailing campaign:
Absence of a permission-based emailing list
Lots of email marketers choose to purchase email lists for their emailing campaigns or to compile them unethically.Besides the fact that it is against the law to send emails to people that did not require to hear from you, it also harms your company's reputation.Your reputation is very important your emailing campaign's results as more and more users choose reputation based systems for email filtering.
Not calling to action
The purpose of your email marketing campaign consists in calling to action.Include a link to a landing page using such words like “learn more”, “click here to order”, “for more information click here”. Avoid introducing the link to your website as an image, because images are blocked by many email service providers, you should include it in text format.
Unproductive "from" and "subject" lines
At the point of preparing the email marketing campaign focus on the "from" and "subject" lines as it is on them that depends if the email will be opened or not. To make your recipients open the email you send them, you should have an exciting "subject" line and your company must get recognized in the "from" line. For an effective email marketing campaign make sure the subject line is concise and relevant for your subscribers. Avoid multiple exclamation signs and capital letters as they are interpreted as impoliteness and cannot benefit your email marketing campaign.
Heavy design
The reader might close the browser if the dowloading of the page lasts too long. Avoid including too many images or graphics: they slow down the downloading.
Inefficient frequency
The frequency of sending promotional emails is a delicate matter, depending on the goal of the email marketing campaign. If you send emails too often, some recipients might feel overwhelmed by your marketing emails and will want to subscribe from your emailing list.
No unsubscribe link
Not including the unsubscribing link might cause your recipients report on you as a spammer and this will damage your reputation.
Sending purely promotional emails
Unless the recipients are regular customers, sending emails with only promotional material is inefficient. To increase the results of your direct emailing campaigns, you should give your subscribers some valuable information associated with your products or services.
Long copy
Long emails are ineffective for email marketing campaigns.Besides being relevant to the subscribers, a marketing email must be concise and well structured, as it is usual that a reader scans the email before reading it. A common technique to make the reading more enjoyable is the use of bullets and subtitles.
Misspelled words, dead links
Misspelled words, dead links are a sign of unprofessionalism. Before sending your email marketing campaign, make sure you have verified there are no such errors in your copy.
Jean Martin is the Email Marketing expert of Direct Inbox, the company that offers outstanding services in creating and sending highly targeted email campaigns.
For more information please visit http://www.direct-inbox.com
