Today email marketing is one of the most preffered choice for marketing. What benefits can email marketing bring to your business? You'll find the answer int this article.
Email campaign is
one of the most effective marketing vehicles offering great opportunities to
businesses, such as:
It is inexpensive
Email is the most cost-efficient
marketing medium available to companies today.The big savings start when you
consider there are no production, printing or postage costs.There are
self-service solutions that will let you save on email marketing sevice
provider costs.
No limits in reaching your prospects
Mass media is limited
to specific regions, while an email can reach the recipient wherever he/she
is.
Immediateness
By means of the call to action buttons email marketers
insert in there messages, the audience is prompted to complete one or more
specific tasks in favor of your objectives.The call to action words propose a
specific task to your audience such as: visit, call, download, read,
forward.The readers are directed to take an action immediately and this
increases the conversion rates.
Targeting the audience is possible.
With
email marketing you can exclude from your audience people that probably are
never going to become your customers and concentrate on those that are most
likely to be interested in your products or services.Your response rates
depend on how relevant your offer is for your recipients.
Strentghening
customer relationship
One of the best ways to strentghen the relationship with
your customers is to send them regular newsletters in which you inform them
about latest developments in your business, including new products.
Personalization
People are more likely to spend time reading things that are
relevant to them.Seeing their name in the message or in the subject line
creates an impression of relevance to the recipients and induces them to read
the email and take actions.
Segmentation is possible.
You can segment your
subscribers and adjust the message you send to the interests of each group,
taking into consideration their age, sex, region and purchasing behavior.
Measurable results
With email marketing you can track what happens after you
send the campaign: ESPs make reports with data about who opened your emails,
who forwarded it to someone else, which links where clicked and who
unsubscribed.Tracking is of great value, as it helps you improve your email
marketing strategy.
Forwarding
Your prospects can let other
people know about your offer in no time due to the forward button.If you use
a trackable forward link in your email, you can know who forwarded your
email.
Cross-selling and up-selling
You can inform your customers about alternative
products that might turn useful to them.
Jean Martin is the Email Marketing Expert of Direct Inbox, the company that offers high quality services in creating and sending highly targeted email campaigns.
