In 2020, the average person spent 84 minutes per day watching online video. This is expected to increase to 100 minutes per day in 2021, but considering that prediction was made before the global pandemic, it wouldn’t be surprising if we’ve already hit it. With 88% of video marketers reporting that video gives them a positive ROI, you’d be silly not to make the most of this medium.
Heading into 2021, here are our top video marketing tips designed to help your business get more out of your video content.
In the United States, digital video marketing is a $135 billion industry. That means brands everywhere are realizing the value of video and investing in its creation and distribution.
And, because of this growth, you’re now behind if you aren’t releasing branded video content regularly.
Below are some points that you need to consider while creating video content:
• Know reason for creating video
While creating a video you should know the reason why you are creating the video. You should be clear the reason for creating the video like what you are expecting from your video, what will be the target audience, when they will be watching it. You can create video for any reason like brand awareness, education video, new product launch, promoting any offer. You should know the platform on which you will launching your video as every platform has different video requirements.
• Don’t stick to the script
Creating a video script is the important part of your video production process but we would suggest you that you should not stick to your video script point to point during the video production. When you stick to your video script and records the video then the actual authenticity and it looks like a robot creating a video instead of an actual person.
• Determine target audience
When you are planning to do a video marketing always make sure that you select a target audience for your video marketing. If you are planning to do video marketing and you do not select the target audience you will not get the results you are expecting from your video.
You should select a target audience according to your business when starting a video marketing. To determine the correct target audience according to your business what you need to do just find out what they like, dislike, interest, their needs.
• Keep things short, sweet and silent
Silent films are really making noise. On average, 85% of all Facebook videos are auto-played silently as users scroll through their feeds, so ensure your visual component is dynamic. If you’ve got to communicate narration, interviews or dialogue, clear, bite-sized subtitles are best.
People also don’t want to waste time with long descriptions, so it’s important to keep content under two minutes. Half of all videos are 0–60 seconds long, and some are as short as six seconds. These bumper ads are a cost-effective way to increase brand awareness.
• Select your video budget
While creating the plan for your video production process one of the important points you need to consider is the budget of your company. If you have a set budget of your video production process then you will have a guideline how you need to work and what all you need to do.
Having a specific budget helps you your team to work according in the defined budget for that video production process.
• First 8 seconds should be your best
Thanks to disappearing messages and smartphone-induced ADHD, the average attention span is just eight seconds these days. That means most viewers will click away from your video in as long as it takes to have a sip of coffee if their attention wavers.
Fortunately for video directors and scriptwriters everywhere, this isn’t necessarily a bad thing. The first eight seconds of a video is a perfect reasonable amount of time to include capture the viewer's attention and let them know what they can expect from the rest of the video.
Experienced Executive with a demonstrated history of working in the media production industry. She helps online business owners figure out how to grow their business in a way that energizes them. Her zone of genius focuses on visibility, boosting traffic, finding the gaps in their market, competitors' analysis and then zoning in to get results without paying for ads.