Using Greeting Cards to Draw Repeat Customers
There are many marketing materials you can use to achieve that, and one of them is greeting card printing. Greeting cards are actually simple tools.
Letís say you are a small business operating in a small town. You have done consistent promotion so you were able to convince everyone in town to patronize your business. But because it is a small town, itís likely that you have already saturated the market and having a hard time looking for new customers. If there are no new customers, how can you get sales and profits into your business?
That is what most small businesses often worry about, but there is a simple answer to that: repeat sales. Why donít you focus on your existing customers and create a marketing plan that will encourage them to purchase again. You have to understand that in most part of your business life you would have to rely on repeat customers to gain sales and profits. The question now is how to you promote repeat purchases?
There are a lot of marketing materials you can use to achieve that, and one of them is greeting card printing. Greeting cards are actually simple tools. As the name implies, it is used to greet people or in this case customers. But in business, greeting cards serve more than a greeting tool. They are used to keep in touch with customers so they will consistently see your business. The more you are visible you are to them, the more they remember you. When the time comes that they need to purchase the product or service you offer, they will instantly think of you.
Typically, greeting cards are sent on special occasions such as the holidays, birthday, anniversary, and in just about any occasion. They can also be sent even if there are no special occasions and you simply want to keep in touch. In doing so, you are letting your customers feel special and valued. Whether you send the card for greeting or special incentive, the value of a sincere greeting card will surely be appreciated.
Of course, you have to make sure that your cards are designed well so they will be noticed at once. A custom design is ideal if you want to stand out. Although there are pre-designed cards you can use, it would still be best to create your own design that will make the card look sincere and interesting. Here are valuable pointers in making sure your greeting card is as impressive as possible:
- Create an attractive design. You can do this by using full color printing in your greeting card templates. Pick colors that are appropriate to your business image. You can also use catchy images that will help deliver your message clearly and effectively. A good image and color will surely make your cards shine.
- Pick the right size. It would be best to stick with the standard size of greeting cards so you save a lot in printing and mailing cost. You donít really need a large card. As long as your message is delivered clearly, a standard sized card would suffice.
- Practice green printing. More and more customers these days are looking for eco-friendly businesses. You might want to show people that you are ecologically responsible by creating eco-friendly cards. Use recycled paper and vegetable-based ink to show your dedication to the cause.
Customers like to be valued and appreciated. Send greeting cards today and encourage them to stay loyal and purchase again from your business.
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ABOUT THE AUTHOR
Martha Killian has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about this article: online printing services.