Ways to Make Business Cards more than Contact Cards

Today more than ever business cards are an important part of every business’ marketing program. This will help you pass out your contact details to your customers and prospects. In the end, you will gain business leads that could translate into sales and profits.

In the past, salesmen would leave their business cards to prospective customers and once the customer have bought the product they are selling, they would ask the customer to pass along their card to family, neighbor, or friend. This is the most effective way to promote back then. These days, business cards is still an indispensable part of business but if you only use them to routinely share and exchange your contact details, you are missing out a lot from your cards.

Using business cards merely to furnish basic business information will not be good for your brand. You need to make sure that your cards are more than a contact card. These days, there are plenty of things you can do with your cards to make them interesting.

Here are some ways to make your business cards more than your contact cards:

- Make it a point to bring your cards with you anywhere you go. This is especially true when you are just starting out in business. Even when you only going for a run in your area or go for a quick stop at the grocery store, be sure to bring your cards with you. You never know who and when you will meet a prospective customer. He can be the next person you meet at the bus stop or the one you sit next to at a conference. This makes it critical to bring your cards anywhere you go.

- When you give out your cards, try giving it with both hands. This shows the other person how valuable your cards are and might likewise extend the same value and cards you give to your cards.

- When being offered a card, don’t just take it and stuff it in your pocket. Take a look at it and make some comments when necessary. This will show the other person that you are interested in them and might do the same to you and your card.

- When attending trade shows or doing a presentation, be sure to have your cards ready for distribution. You can add something at the back which you think will be useful to your audience. You can even add information which has something to do with the event or presentation to make your cards more valuable and attention-grabbing.

- Include valuable information in your new cards that your existing cards don’t have. This can be your mobile phone, a location map, or perhaps your store hours. You can even include discounts and redeemable items at the back of your templates to encourage people to try out your business. This will surely give greater value to your cards.

- Don’t keep your cards under your drawer collecting dust. Consider making a goal like distributing at least fifty cards every week. This will help you get your cards circulating and you might just get a new customer in doing so.