Experts and ... have been telling us for ... one of the most eye catching words in ... the word FREE. So whenever possible we've ... to use the word free in our adve
Experts and researchers have been telling us for years that one of the most eye catching words in advertising is the word FREE. So whenever possible we've been encouraged to use the word free in our advertisements. However, what can you do if the product or service your advertising isn't free, and you don't have anything free to give away? How can you incorporate the word free into your advertisement then?
There are of course, hundreds of websites that will sell you little knick-knacks and trinkets to give away to your potential customers. But these can be expensive, especially for internet marketers with tight budgets. There is however something that you can give away for FREE that won't hurt your budget, and may help your business.
The one thing you can always offer for free is information. And a great way to offer information is in a free report. Now you may be asking yourself: What information do I have that other people would want to read about? Well, look at it this way, who knows more about the product or service that you are advertising than you? So if you are going to offer a free report why not make it about the product you are selling or the service you are offering. Or it can be about something closely related to your product or service.
For example if I wanted to offer a free report in ads for my travel website (http://www.Bookyourfares.com), my free report might be about 'The Secrets of Booking Airline Flights Online'. Since I own a travel website, I would be in a good position to know at least a couple of tricks that might interest people who were looking to use the internet to book flights. And of course I would be sure to include links to Bookyourfares.com throughout the free report. That way if people found my report informative they probably use Bookyourfares.com to book their airline flights (and hopefully their hotel and car rental reservations as well). That's how a free report can help your business, it may draw sales from people who ordinarily may have passed over your ad. But since you offered a free report, your ad caught their eye and now you have their attention. And once you have their attention, hopefully the quality of your product or service can take it from there.
One of the best ways to set up a free report is with an autoresponder. You can set up autoresponders free of charge at http://www.sendfree.com. There are other free autoresponder services; a search on Google yields at least 5 others. If you set up your free report on an autoresponder, then all someone has to do is send an email to the autoresponder responder email address that you will be given when you finish setup and your free report will be sent directly to their inbox. This allows them to read it at the convenience. For example if you send an email to: mailto:firstname.lastname@example.org, you will receive an article I wrote entitled 'The Power of Online Friendship'.
You can also have the free report on a seperate page on your website, or you cam have it downloadable from your website. No matter how you do it, giving away a free report is a great way to grab people's attention, and increase your sales.