Google surely knows how to succeed. For the first time shares break the $600 mark and increase by 17% in only one month.
A growing source of revenue are its various advertising channels. In a previous article "Google reveals advertising strategy for YouTube'
we revealed that Google has elaborated a new online marketing strategy
where small half transparent adverts are incorporated in a selection of
video clips on YouTube.
Google decided to expand its lucrative Adsense platform to video content by allowing advertisers to insert clips from YouTube videos into their promotional messages.
How it works?
A banner ad will appear across the
top of the video player or as a link at the bottom when internet user
click on the video. A succession of text ads will be also visible when
users watch the video. These text ads will change at a rate of about 1
every 10 seconds at the bottom of the page and will seize a fifth of
the video player screen. Advertisers will be charged on a
cost-per-click or cost-per-impression basis. The advertising revenue
will be shared with the video producer and the web publisher.
This program is a win-win relationship according to Google. Currently
this new program is only available to a selected group of YouTube video
providers. Mondo Media or Expert village have signed consent forms to
provide/generate video content. Video Adsense is only available on
YouTube US.
Anja Glauch is the co-founder and managing director of Tetridia Ltd. She began her career in Information Technology more than 11 years ago. She is leading the companies Online Marketing, Search Engine Marketing and Search Engine Optimisation activities.
