Philip Bromley

Syndication

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Syndication

by

Philip Bromley

If you listen to the Experts and Gurus they will all tell you that to be
sucessful your website needs content. Fine but when you are starting out,
or even established, providing content is a time consuming business. You
write the content yourself or spend hours searching the net's FREE content
sites. That sadly is not the end for in order for your site to attract
visitor return or "Stickiness" you have to find fresh content on a regular
basis.

That sadly is just the begining of your problems as you now have the task
of adding this new content to your web site. almost certainly this will
involve some downtime for your site. There has to be a better way,and there
is! Before you are completely put off by my explanation try this experiment.
Paste the following code into Notepad or any other suitable text editor.
Save the file as an html page. I suggest you call the file syndication and
save it to your My Documents. Click on this html file and you will see one
of our test panels



Now if you are like me you will have had a sharp intake of breath at the
mention of javascript, don't panic and dismiss any thoughts of needing to
be a programmer. The whole of the basis of js files is a simple line of
code:

document.writeln('

'

The first part of the code... document.writeln.... tells the programme to
show the line of text you are about to enter. The next part of the code
sets the alignment left...center....right, then the font to be used and
the size of font. Now you should enter the text you want to show between
the >< brackets. Those of you who have a knowledge of html will recognise
most of these items of code as most html codes apply in js files. This code
if used to replace the text details will place images in js files.

('

');

So how does all this help you. You can emplo this technique to use the
feeds of others. These will generally change on a regular basis thus giving
your website stickyness. Alternatively you can use this knowledge to
quickly and easily change the content of your web site without any downtime.

There are professionally produced programmes which can do the hard work
for you but I believe a basic understanding of js files will stand you
in good sted in the battle for web site content.

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Philip Bromley has been involved in ecommerce since 1999 and writes articles
and instructional works for the net in his FREE Ebooks and Ezine.
His site http://www.hollywellassociates.com/syndication.html gives further
insight into article syndication feeds
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Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Philip Bromley has been involved in ecommerce since 1999 and writes articles
and instructional works for the net in his FREE Ebooks and Ezine.
His site http://www.hollywellassociates.com/syndication.html gives further
insight into article syndication feeds