Car warranty deals to make you happy

Why aren't more of us using the internet to save money in this way? There are numerous reasons, ranging from lack of knowledge to the perceived ease of other options.

Let's take a look at some of the problems that have been holding people back.

Lack of awareness of the options available is a key issue. Car retailers have long dominated the warranty market, with many consumers assuming that such retailers are the only places where they can purchase extended warranty policies.

This is not a correct appraisal of the situation, but it's easy to see how it has come about. Many car dealerships act as resellers, selling on policies that were originally provided by specialists.

Given that vehicle retailers often have large advertising budgets and a high profile, they've been able to dominate the market. Consumers have often turned to them as an obvious choice.

This is undoubtedly partly the fault of warranty specialists. These independent companies could have been working harder to make direct contact with potential customers, but they seem to have been happy to sit back and reduce their sales costs instead.

With such a situation having arisen, it's not surprising that many drivers have been unaware of other options and would not have known how to start looking for a better deal.

The internet is now helping to provide real solutions. It's allowing warranty companies to make direct contact with customers, cutting out the middlemen and hence reducing policy prices.

If you want a better deal then it seems clear that the way to find it is by making direct contact with a firm of independent car warranty specialists.