With Chrysler pairing up with Fiat soon, it was only a matter of
time before talk of Fiat cars and crossovers being sold stateside
arose. Finally after talk surrounding the subcompact Fiat 500 begun, it has been confirmed that the popular minicar will be sold in the U.S. at Chrysler dealerships.
The Fiat 500 will be the first Fiat to arrive in the U.S. under the new partnership between the two automakers. Although Dodge Service Fort Worth
is excited to see the stylish, modern, and fuel efficient car arrive
here in the States, it unfortunately will not be available for at least
another 18 months.
Fiat’s VP of Communications was the executive that confirmed the
500’s sale at Chrysler dealers. Fiat and Chrysler are both looking
forward to bringing the 500 to American customers and are hoping that
the Fiat 500 will be as well received as BMW’s Mini which was released
a few years ago. Already Fiat is referring to the 500 as a “boutique
car” which Connecticut Car Loans
says is an indication that it will be more aligned with the sporty and
stylish Mini Cooper rather than other more subtle subcompacts.
Although the sale of the Fiat 500 at Chrysler dealerships is good news to plenty of dealers and consumers alike, Hays Auto Parts
says it’s still unknown what other vehicles are coming to North
American. In addition, the other unknown variable is whether Fiat will
rebadge their vehicles as Chryslers once they arrive.
As platform and powertrain sharing is expected between the two
automakers, Fiat has assured Chrysler customers that future vehicles
sold in the U.S. will remain designed and built for the U.S. customer.
But with the uniquely Italian Fiat 500 coming to the States, expect to
see other minicars on the road soon.
Joe Kent is a writer for TK Carsites, an automotive website design and marketing firm in Orange, CA, that specializes in automotive SEO and working with car dealers nationwide.
