Hyundai Kia Automotive Group as a whole R & D capability

    Germany's Continental AG and Bosch Group, the auto parts giant has already been put into the competition in the automotive semiconductor industry, Samsung Electronics of South Korea's largest electronics companies are also large-scale investment in manpower and resources to seize the vehicle electronic device market. Hyundai Kia Automotive Group in which he saw a future of unlimited opportunities and fierce competition, so prepare the effort to build a specialized enterprise to cope with the challenges of the future.

    At present, the manpower of Research and Development Division for Hyundai Motor Group Nanyang Institute of internal electronic development center for 700 people. Professional manpower of the Group's auto parts company Hyundai Mobis electronic control unit more than 200 people. In order to meet the needs of vehicle electronic device companies, Hyundai Kia Automotive Group has been Hyundai Mobis, part of the semiconductor personnel transferred to the modern Autron. At present, the modern Autron the R & D of specialized human total of 200 people, but next year will be increased to 500 in 2014 to 1,000. 

 Hyundai and Kia pegged to the vehicle networking is cut from the semiconductor industry

    In addition, in order to achieve a combination of IT and the automobile industry, Hyundai Kia Automotive Group is also preparing to modern Autron through the newly established international cooperation to enhance the core competitiveness. Have been identified, the project is to cooperate with the IT giant Intel to focus on the development of the core components of the vehicle system device, in order to meet the needs of the development of future multimedia and infotainment systems.

    Despite Chung Mong-koo is full of ambition, Hyundai Kia Automotive Group is confident about the future of the newly established modern Autron, but the main source of talent for modern Autron Hyundai Mobis, Hyundai Mobis own division and production base also need to continue normal operation, and how successful allocation of human and material resources will become the Group's future to solve the key to optimal allocation problems.

    In addition, from a business point of view, it is precisely because of the weak overall R & D capabilities of the Hyundai Kia Automotive Group, only need to set up a special company to tackle technical obstacles to a breakthrough in market competition. However, due to modern Autron to get involved in is not deep, Main products: car DVD player and car dvd , are with good quality,short-term ability to maintain a certain level of technology, and to distance themselves from the auto parts giant, has also become an important issue of the Hyundai-Kia Automotive Group.   Standing in the field of marketing and marketing research perspective, we are more inclined to perceive the essence, to find some hidden meaning behind this auto show. Beijing International Auto Show has encompassed at least six important information, this information will lead to China's overall auto market development trend in the next few years.