Taiwan Institute for Information Industry Information Institute (MIC) is expected to 2015, the car with microcontroller shipments amounted to 3 billion global vehicle information system output value will reach $ 7.16 billion.
The impact of the information age has made people around all marked with the symbol of the "smart". Smart phones as if overnight to subvert the pattern of the mobile phone market, smart television, the emergence of smart refrigerators, are constantly reminding our smart times irresistible. At present, with the pace of automotive intelligent vehicle networking era has quietly come. South Korea's Hyundai Kia Automotive Group in order to meet the new era, chose to cut from the car the semiconductor industry, to seize the future strategy of the smart car market.
South Korea's Hyundai Kia Automotive Group car electronic devices enterprise "Autron complete the registration on April 16, officially announced its entry into the automotive semiconductor industry. Hyundai Kia Automotive Group said that the modern Autron electronic devices, software platforms and automotive semiconductor design as a core industry, want to dominate the industry by wholly-owned technology development in the field. The company's core business objective is to future standards in five major areas of structural design of automotive electronics, non-memory semiconductor design, software, electronic remote control, communications, standardization, through wholly-owned technology to build a car platform of electronic devices.
The Hyundai-Kia Automotive sole founder of vehicle electronic device subsidiary, from the personal instructions of the Hyundai Motor president Chung Mong-koo. Chung Mong-koo and its leadership under the leadership of Hyundai Kia Automotive Group to realize that the desire to maintain its leading position in the next car networking era, be sure to make every effort to put into the car the semiconductor industry, to cause the Group's core business.
Korean companies will firmly stick to the vehicle of the root causes of the semiconductor industry is the industry's high growth markets. Intelligent vehicle development requirements of the body and car electronics to achieve information. The vehicle's powertrain, chassis control, safety systems, infotainment systems, and so increase the proportion of electronic control. The car networking concept requires a wireless service to connect cloud computing server, and accurate grasp of automotive vehicle status and driver state. The intelligent application basis in reality that is the car's development of the semiconductor.
Taiwan Electrical and Electronic Manufacturers Association predicted that 2012 global automotive electronics production value of nearly $ 191 billion automotive electronics equipment accounted for the proportion of the vehicle cost will reach 40%. Gartner believes that, global automotive semiconductor production value will reach $ 25.7 billion by 2014.
Hyundai Kia Automotive Group said that the electronic parts inside the car price would account for about 20% -30% of the original price of car, Main products: car DVD player and car dvd , are with good quality. with the technological progress and industrial prices rising, the future of the market share must expand. Vehicle electronic device market has exceeded $ 20 billion, and will continue to accelerate the development.
Germany's Continental AG and Bosch Group, the auto parts giant has already been put into the competition in the automotive semiconductor industry, Samsung Electronics of South Korea's largest electronics companies are also large-scale investment in manpower and resources to seize the vehicle electronic device market.
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