Making Your Transmission Repair Shop Affordable

Have you been trying to think of ways to lure more customers into your transmission repair shop? Here's one simple answer; make it affordable. This may seem like an odd suggestion, but it's really not. Many people shy away from getting this type of work done to their cars because of how expensive it can be. Now, it's an understood fact that you are in business to make money and you have to cover the costs of labor, parts and other expenses. So, this isn't to say that you must lose your business mindset and turn into a charity. However, one thing you can do is try to find more affordable and low cost parts for your customers who may not have fat pockets. This doesn't mean that the parts have to be so cheap that they aren't reliable or sturdy. There are definitely cheaper alternatives that you can find to help customers. This way, you can provide more affordable alternatives to those who are interested and in need.

Providing payment plans is another great idea. Let's face it. Many people are going through tough economic times. Therefore, they don't just have thousands of dollars lying around to pay to a transmission repair shop. This shouldn't mean that the person should live with a faulty transmission. See about setting up some type of plan that will allow you to help customers.

Now, you may be thinking that the aforementioned examples will make your establishment seem like a desperate and low-quality business. This is understandable, because that's exactly how some people view entities that are always providing discounts and specials. Here's the key. You don't have to advertise either of these options. They don't have to be put on your website or in your newspaper ads. That is, if you don't want to include it. Many businesses don't include pricing on their websites or advertisements, because they don't want to scare customers away. You can use this same tactic and it will help you lure the interest of those looking for discounts as well as those seeking a top-notch establishment.

It is only when you get the chance to talk to a customer directly that you need to speak about the payment plans and other affordable options. The way this is done is by listening to them and discerning their needs. If they cringe when you tell them the estimated transmission repair cost, that's when you notify them of the other options. On the other hand, if they seem okay with it, then there's really nothing else for you to do.

If you don't necessarily want to take this route and you are interested in a more upfront approach, that's a great option as well. It is totally up to you. So, if it suits you, feel free to advertise your payment plans and affordable alternatives. It all comes down to how you want to run your transmission repair business.