Transmission Repair Shop: Word of Mouth vs. Advertising

It is not every day that a person needs a transmission repair shop. In fact most people hope that they never need to bring their vehicle in for that type of appointment. But when it does happen, how does a person decide where to take his vehicle? Advertisements can be found on the television in the form of commercials and the newspaper in the form of ads. But when it comes to a car, many people completely skip over the traditional advertising and look to friend and family for word of mouth assistance.

The Benefit of Trust Between Friends and Family

People hear advice and suggestions from the people around them all the time. There are people on television that are making suggestions for which transmission repair shop is the best. There are people at work that are adding their two cents. However, most people trust their close friends and family when it comes to these types of decisions. They want to hear from people that they trust.

For example, you know that the woman on the television talking about the problem with her vehicle wants you to go to the shop she recommends. Of course, her job is to advertise. She is in no way loyal to you and what is best for you. She is assigned to bring in business. On the other hand, when your best friend finds out that you are having car trouble, she wants to make sure that you get the best service possible at a price that you can afford. You will probably trust her suggestion much more than you would a stranger on TV.

The Amount of Money Spent

You know that the bill at a transmission repair shop is going to be considerable. This is one of the most important parts of your vehicle and when it needs to be repaired or replaced it isn't cheap. You can almost look at this type of appointment as an investment in your transportation. An advertisement is going to let you know about all of the deals and discounts currently available. This can be helpful as you shop around for a good price.

On the other hand, you probably expect that friends and family are going to be just as frugal with your money as you are. If they have had similar work done on their vehicles at a transmission repair shop, they will be able to tell you how much they paid and whether or not they believe it to be a good price. It is easy to assume that through word of mouth you are not only going to find a reliable place to take your vehicle. You are also going to find a place that offers discounts and deals for you to take advantage of.