There are 2 kinds of tactics you can choose when it comes to creating an info-product. It's either you be creative or innovative.Determining the success of your product launch would depend on the type of tactic you will use.
When it comes to generating an info-product, there are 2 kinds of methods to choose from. It's either you be creative or innovative. Creative means, you see the market and come up with a good solution.
Essentially, it is coming up with an info-product that will solve an existing problem. For Example, if you see that there are a lot of people having a problem to write a salesletter, you come up with a salesletter generator software.
Or, if you see that a lot of people are trying to prepare their joint venture's details, you can generate a joint venture profile software. Essentially, you'll be the first individual to sell in the market. Make sense?
Although if you want to lower your risk of failure and earn cash faster, I'll want to be an innovator. Observe the existing products created to fill the demand of a market. Look how good the sales volume is. Then, I'll be an innovator to present better solution or tap on the existing opportunity.
Not sure what this means?
Let me explain ...
One may have noticed that there are a lot of sales letter generator in the market, this is because of the innovative marketers that are creating them. Another example of an innovator marketer is the relatively new company called PayDotCom that creates similar service like Clickbank.com.
PayDotCom was created successfully following the creative company called Clickbank.com. Clickbank.com was the first site that gives credit card processing service with built-in affiliate tracking program for online marketers to use. Presently, there are new innovative marketers that have produced an affiliate tracking tool that can be integrated with other credit card processors like Paypal.com, 2checkout, authorize.net, and so on.
Innovative marketing is not just about imitating what is successful and trying to be better, larger or cheaper. That's a very narrow observation on how to be profitable and it will normally fail. You will change the whole profit model by adding these 2 ingredients which are as follows:
1. Finding an angle
Looking for an angle means positioning yourself unique from those who made it first. For example, Clickbank.com is a success. However other affiliate tracking tools that did not have a built-in credit card processor were very successful as well by tying up with third party credit card company. A good example of this, is again, PayDotCom.
2. Complimenting with the pioneer
Make an info-product that can ride on the existing successful market. For discussion purposes, let's take for instance Clickbank.com. There are several new tools conceived to improve the convenience of using Clickbank.
Examples are: Software to handle your Clickbank.com affiliates; Software to extract your Clickbank sales report into a Microsoft Excel file; Software to make Clickbank.com search engine tool that is integrated with Clickbank ID;Video tutorials on how to put-up Clickbank.com account; and so much more.
Check out what's happening on the internet.Decide if you want to become a creative or innovative marketer. Then, TAKE ACTION!
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When it comes to generating an info-product, there are 2 kinds of approaches to choose from. You can either be creative or innovative.Finding the strategy will determine the success of your product launch.
