Terry Keenan

3 Tips for Using Wire Display Racks

Wire display racks are some of the most common display tools available to store and business owners. They’re generally lightweight, versatile, durable, and lend themselves to a wide variety of uses for an even wider variety of businesses.

Consider these kinds of stores and businesses that use wire display racks as you’re determining whether they’d be the right display tool for you:

• Convenience stores, gas stations, and grocery stores of both the “mom-and-pop” and national chain varieties.
• Specialty food shops like candy stores, yogurt shops, ice cream parlors, and bakeries.
• Specialty retail shops like accessories boutiques, toy stores, bookstores, gift shops, and hobby shops.
• Movie theaters and movie rental businesses.
• Travel and hospitality industry businesses like hotels and motels.

1. Use the Wire Rack Designed for Your Display Location

The two most popular places for displays in any kind of retail business are:

1. The countertops (which usually puts them close to the registers).
2. Somewhere on the business’s floor (generally at the ends of aisles, near deli-style areas, close to the countertops and registers, and sometime near the business’s entryways).

Wire display racks designed for countertop displays and near registers are great ways to make the most of your countertop space while providing your customers with an attractive, convenient selection of merchandise. You can place merchandise like bags of chips and trail mix directly on the rack’s shelves, or you can display edible merchandise like wrapped candies and gumballs or non-edible items like pens, key chains, and lighters in plastic containers situated on the rack’s shelves.

Wire display racks designed for floor displays are basically larger, more durable versions of the countertop display racks. You can use these racks for the same kinds of purposes, or you can display larger merchandise like liters and cases of soda.

2. Match Your Wire Display Racks with Your Permanent Displays

Because countertop displays tend to include add-on merchandise for customers to see as they’re checking out, this tip especially applies if you plan to use wire display racks designed for floor displays.

Chances are the bulk of your business’s merchandise sits on larger, more permanent shelves throughout your store. Wire display racks designed for floor use are great ways to compliment your permanent displays and offer extra convenience to your customers.

For example, if your store sells full-sized hygiene products like shampoo, soap, lotion, toothpaste, hairspray, and deodorant, you can use a wire rack to create a display of travel- or trial-sized hygiene products and position it close to your permanent shelf.

3. Create Mobile Displays with Rolling Wire Display Racks

To attract potential customers walking by, some store’s regularly showcase merchandise outside the establishment’s doors, while some business’s have occasional “sidewalk sales.”

Rolling wire display racks make it easy for storeowners to move their merchandise outside at the store’s opening and back inside once the store closes. For these purposes, you can find a wide variety of wire rack styles, from racks designed to hang apparel to racks designed to hold cases of soda.

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