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4 Ways to Respond to Negative Customer Feedback

Truth be told, getting positive or negative feedback is part of running a business and that is why every feedback should be taken seriously. Besides, it is also essential to fix the problems being mentioned in the negative feedback.

Customer feedback is a learning opportunity for your business whether if it’s positive or negative. It gives you the chance to look at your business through your customers’ eyes, and that brief look at it from their side can completely change the course of the client-business relationship. However, it mainly depends upon how you handle the situation. To comprehend the importance of customer feedback, we have to understand that positive feedback are free marketing for your company and responding to every comment will give out a message as to how much do you care about your customers and their experience at your place.

It’s part of running a business to receive positive or negative feedback and that is why every single one of them should be taken seriously. Also, it is really necessary to address the problems pointed out in negative feedback.

Let’s talk about some of the ways to respond to negative customer feedback.

  1. Pay Heed to the Negative Feedback in the First Place

Try to grasp the main concern addressed in the negative feedback and try not to miss the main point within. Experts suggest that the best practice in this regard would be to take notes of the main points in the negative feedback.

Besides, make sure that you have a full idea as to what the main problem is while grasping the tone of the customer. In case if it occurs to you that your customer is upset based on the type of feedback he leaves, make a mental note regarding the review and ensure that you know the person’s name and also the reason and full details about the problem.

  1. Personalise your Response

Things may get worse for your business when you don’t respond to your feedback or reply with a canned message or template. The worst thing about these responses is that they are highly impersonal and will give out a message to the customers that they don’t really matter to your business.

Try to avoid the aforementioned scenario and write a courteous and personalised response to any negative feedback you receive. Besides, try to include the customer’s name in your response and talk about their specific concerns.

Try to maintain the same level of sincerity and personalisation while you deal with customer negative comments.

  1. Fix the Issue

Make sure that you address the problem that the customer complained about and your staff understands as well and don’t repeat the mistake.

Besides, it should also be useful if you have a comprehensive plan for improving the customer experience. Try to act according to the issue and avoid making empty promises that can have a bad influence on your business.

An EPOS System can also help you out in so many ways and especially when you have to address your business-related worries.

  1. Offer perks to compensate for a bad experience

If the customers interact with you one-on-one after you respond to them, address their issue and guide them about how you have to fix things.

One of the best ways is to offer perks to win the customer over and anything would do in this regard such as coupons, account creditsFree Reprint Articles, and rewards or points if the reviewer is willing to come back.

You need to understand the fact that a second chance can turn critics into promoters.

Source: Free Articles from


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