There are millions of apps available in different stores. So, among them how will your app stand out? How will your app get engagement and generate revenue when your app will be launched. Try the above 5 tactics to generate buzz for your app before it's launched.
More than 5 million applications are accessible today on app stores. Here are 10 pre-launch promoting endeavors that will produce buzz and drive downloads for your versatile application on the launch date.
Initially, the efforts are barely noticeable. But the efforts done through outreach when added together create momentum over the course of the application development. By the time your mobile application is ready for launch, the ball will be already rolling and your audience will be buzzing.
With over 2.7 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. According to buildfire the Apple App Store has 2.2 million apps whereas Google Play Store has 2.8 million apps available for download.
Apps can’t succeed without downloads. Marketing your app is more important than ever.
So, without wasting more time let's start. Presenting you 6 steps for creating a pre-launch marketing strategy for your mobile app to boom:
1. Research your users and competitors:
A compelling mobile app marketing strategy begins with understanding one’s target audience as well as competitors. Your motive for gaining users will only succeed when you will be having the demographic data of the users who you are trying to reach. You need to understand their needs and usage and spending patterns and also you’ll need to address these factors.
Researching the competitors will help you give insight into how the users interact with apps like yours and their expected behavior. Looking at the app’s weakness, keywords you will be able to position yourself better than the others.
2. Create a website for your app
A website is a hub for your pre-launch mobile app marketing strategy. The goal of your app marketing website is to show off what your application is and what great features it got. With this, you can convince your visitors and convert them into users when your app is live.
3. Create a buzz with social media
Social media is the best source or platform for creating hype and developing a strong community around your app. You need to be very careful choosing the social media platforms that your audience prefers and you should also plan a routine for distributing your content and engaging with them. Quora and Reddit are the best platforms using which you can gather feedback from highly active users.
4. Reach out to influencers
Influencer marketing can seem intimidating. But if done well, the payoff can be huge. Firms have found that 60% of consumers are influenced by a blog review or a social media reviews. So what you can do to get good reviews? You can reach out to tech bloggers, industry leaders to talk about your product with their users. Then send them your PR's along with a description, features, benefits of the app.
5. Optimize your app store listing
App Store Optimization (ASO) is the way towards improving your mobile apps perceivability inside the app stores and skyrocketing application conversion rates. This is the final and most important stage of a pre-launch app marketing strategy. This is the stage where you will need to optimize several key areas of an app store listing whose result will decide whether your visitors will buy your app or you will get the most downloads.
