As a coach, have you ever thought of the power of giving presentations? Public speaking is scary and overwhelming for a lot of coaches. Yet, it is perhaps the best way to get clients fast and build a thriving business. Here are 7 secrets that will help you give powerful, engaging speeches that will get you clients fast.
Speaking is one of the most powerful ways for coaches to get clients. It puts you directly in front of the people you are looking for. It creates trust - you wouldn't be up there if you didn't know what you were doing. It also gives your target audience a chance to know you and your style.
But if not done properly, speaking can also leave a bad taste in your audience's mouth. First impressions truly are lasting.
Here are 7 secrets to capture and keep your audience's attention and make a lasting impact that will motivate your prospects into action.
Secret 1: Greet your audience as they enter.
Don't just stand to the side; begin the relationship with your audience before you begin your speech. Not only will this establish a closeness and interaction with your audience, it will also help you feel at ease.
Secret 2: Share your own unique story
What challenges have you faced and overcome in relation to the topic you are speaking on? This shows your audience you are a real person facing the same challenges. They will think if you can overcome them, perhaps they can as well.
Secret 3: Move around
Don't stand still hidden behind the podium or lectern. Get physical. This will keep you audience engaged and interested, as well as help you burn off some nervous energy.
Secret 4: Maintain eye contact
Avoiding your audience's eyes leads to mistrust. Keep eye contact with 1 person throughout 1 thought. This one could be culturally sensitive so make sure you know your audience.
Secret 5: Breathe!
When you're nervous you tend to hold your breath. This actually makes you more nervous which makes you talk faster. Remembering to breath correctly and deeply will send oxygen to your brain relaxing you and slows down your speaking pace.
Secret 6: Tell Stories:
People love well thought out stories. They are engaging. It is easy for your audience to place themselves in the story and relate to the situation. Plus, we learn best and remember more through story telling.
Secret 7: Relax!
People really do want to like you. Most understand and appreciate the courage it takes to get in front of people and speak. And those that don't, don't matter.
Bonus Secret: Coach!
Do what you do best. Actually coaching from the stage is a great way to have your audience experience the power of coaching and the power of you. This is the key secret to inspiring your prospects into clients.
Even though the majority of people would rather die than get in front of a bunch of strangers and speaking, speaking is truly one of the best ways for you to grow your business and do it fast.
Remember, your message is bigger than you. Don't let your own fears and doubts stop you from sharing it. People are out there right now yearning for what you have to say. Share it! Speak it! Coach it!
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