How to post in forums effectively and wisely.
On a kick about car seats this past month, I’ve frequented forums discussing car seats, safety factors, and children. I’ve learned a lot of valuable information, was able to voice my opinion on our newly acquired car seat, and discovered a disturbing truth—not all marketing is good marketing.
Upon reading several threads this past week, I ran across a few posts that sounded like blatant advertisements, but chucked my thoughts on the subject because when I am gung-ho about a product, I, too, can sound like a blatant advertisement. Yet, regulars on the boards were not impressed and some even lowered their views of a product when they felt they were being pitched by the company—which had me questioning what we, as small business owners sound like when we hit the Internet to promote our products, services, speaking engagements, and conferences.
When you set out to announce your business to the world, do you—in your enthusiasm—sound like a spammer? Do you only post to promote your product or services? Do you only post when you can directly influence the reader’s view on your product or service? Do you only post so you can “sell” your product or service? Or do you post to offer valuable insight, resources, and views?
When posting to forums, follow these simple tips to achieve true word-of-mouth advertising—all of which I am learning by trial and error, myself:
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