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A Beauty Professionals Plan To Making More Money

A beauty professional needs to apprehend that there are 3 ways to grow and recession proof his salon business. And it's really as easy as falling off a log.

Most of the hairdressers that I know get trapped and stuck in the day to day grind of going to work and performing their service and they forget about the most important part of why they even opened a business - to build a good return and make a profit.

Almost all of them confide in each other and have developed what I like to call the herd mentality, which means that almost all of them do exactly what other hairstylists do and all of them are getting the same dismal results. But if you'll open your mind I'll give to you the secret way to get what others don't.

Continual growth with your business is critical. That you should understand. And it can only happen these three ways:

1. Get more clients - almost 95% of all businesses focus on only this one point – and that is one of the most foolish mistakes that a business can make. Everyone wants more clients … and that's all that they go after. But if you have got clients now or at least customers that come in to you now, those are the ones that will help you the most to earn more money and build your business.

The standard statistic is that it cost 5 to 7 times more for getting a new customer than to work with the ones that you already have. And there are a lot of ways to take your existing clients to help you grow your business.

Now let me say right here that I definitely oppose using people just to get what I want, but 'when you give them what they want and please them beyond their expectations … then they will give you what you want.'

It's not just a numbers game – these are people that are our customers and clients and just running as many as you can through the turnstiles (so to speak) for you to make the money you want is unethical in my opinion.

2. Get your clients to buy more - when you treat your clients with respect and talk to them intelligently you can suggest to them that the reason you use a particular shampoo is because of the healthful qualities of the product and what the positive effects it has for your clients. Then they don't think that you're selling them but teaching them why this product is better than brand X.

You are a professional, and you don't use poor quality products and when you explain what that means to them and why it's better in the long run for them it helps them to justify the cost and then it gives them the opportunity to purchase that product from you.

Remember salesmanship 101 … people hate to be sold, but love to buy.

3. Get your clients to buy more often - now the other area of need is instructing them that after 4 to 6 weeks their hair needs to be cut to maintain a healthy look and feel and that way you're helping them, and scheduling them more often for a trim Don't be afraid to pull out your calendar. Be proactive; with your pen in hand ask them which day would work best for them (suggesting dates that you have open) and wait for them to respond.
All these things are accurate that I've said and you actually owe to your clients to express it to them. So get them to come in more often.

Of course there is so much more but this should give you some real insight to the simplicity of earning more money.

Learn how to bring in more clients and grow your business…

What’s really important to your clients

How to get referrals automatically

How to build loyalty

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Article Source: W. B. Slater
Writer, Teacher, Small Business Owner

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