A Step By Step Guide To Selling Your Product Online
Before we set to unravel the guide to selling your product online, it is imperative to find out what the term 'selling' means.
Selling is the last step in the business chain where a seller offers his good or service to a buyer in exchange for cash. In business lingo "nothing happens until someone sells something." Selling is a persuasive art employed by sellers with the intent of convincing buyers to choose their good or service over those of their competitors in the market.
The internet has emerged as one of the most fertile environment for modern day smart sellers and buyers. The first step in your guide to selling your product online is to have a personal PC or laptop which is internet enabled. Failure to have the two components will make online selling near impossible unless one is prepared to browse in cyber cafes, which is not only inconveniencing but also expensive in the long-run.
An online seller will also need to have a credit or debit card to buy or pay for any products and services traded online. Similarly, one has to open an e-mail account, which is something easier and cheaper to do. There are free e-mail accounts provided by service providers like Yahoo, Google and Hotmail.
The second step in your guide to selling your product online is to register your own domain name. This is a virtual name for the specific internet website address or sales page. You can pick an unregistered domain name or buy an existing one.
The third step in your guide to selling your product online is to take the assistance of a web developer to develop a personal website or go for various website building and hosting tools such as Microsoft's Office Live Small Business. One can get a cheap web hosting service provider that can ensure that your website is operating 24 hours a day and seven days a week. This service can be paid for monthly or yearly.
A web site is the door that will open your business to the world. And this will only be possible if it is properly made and easier to access for your potential clients when they type in your website's URL or domain name. Offer colorful and seductive product descriptions that are easier to read, quality pictures and clear directions on how to get information in the website. A poorly presented website with indiscernible product content is a sure way to invite potential customers to go elsewhere seconds after opening your website.
The fourth step in your guide to selling your product online is to buy an autoresponder which automatically sends e-mails to anyone who requests more information about the products which is posted in the web site. Any autoresponder chosen should contain ordering information manual or your products information along with complete ordering instructions.
Once this has been done, the last step in your guide to selling your product online is to register with credit card processors who shall provide you with the link on your website. This will allow you to conduct business by allowing you to be paid for your products online or to make payments for products delivered for services offered.
You are almost there by now but once you plunge into the deeper sea of online selling, remember to always attend your shop 24/7 if possible, update the content of your website and add new technology as it hits the market. Don't forget your customers, they are the reason you are there; remember them with gifts, premiums or discounts, and most importantly, don't rest on your laurels.
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ABOUT THE AUTHOR
Ryan Fyfe is the CEO of http://www.shiftplanning.com/ - An intuitive and free online employee scheduling tool for businesses of all sizes in all industries.