Advertising Your Business through Bumper Stickers

Whenever a company steps into a new or existing market, it looks for the best ways to get itself noticed by the audience. The printed stickers prove to be very helpful at such times. If they are attractive enough, they can gain the attention of millions of people. The stickers are not only used for promotion or advertising activities only, but they can be used for various purposes such as supporting an issue, promoting a product, fundraising or circulating any kind of message.



The stickers come in lots of sizes and shapes. There are a number of categories. One of the most widely used printed stickers is the custom car stickers. It is basically the type of sticker which is attached to the bumpers of automobiles. The stickers can be humorous, commercial, religious, or in support of a sports team or any other organization. The stickers come in various shapes and sizes but can be custom-made as well. These stickers are readable by the audience traveling in the other automobiles, or walking on the roadside.



The most amazing thing about these stickers is that they are not specific for one single function. They can serve a lot of purposes. The custom bumper stickers can be used to promote or oppose a particular philosophical or political position. They also become popular in the days of election as they are used to show support for a particular candidate. Other than that, they are also used for marketing, criticism, demonstration, entertainment, humor, emotions and fundraising.







In the business world, it is said these stickers are “moving billboards.” They cover a large audience and are considered to be very effective promotional tool. And with the use of PVC, the bumper sticker has become easy to remove and it also does not lose freshness any soon and has a longer life. Initially the purpose of these bumper stickers was to express an individual’s view about a specific topic or person but later it started getting used for promotion of products.



Logos, mission statements, images of the products or promotional quotations are the most common things found printed on the bumper sticker. Content and design are the two things which need to be focused upon while getting the stickers printed.  As the viewer has a very little time to see the bumper sticker, thus it should only contain a small message or a punch line which explains a lot but in just a very few words. This is why usually companies get pictures or graphics printed on the stickers only.



Therefore it can be concluded that bumper stickers can be very helpful and effective in the promotion of a product. It is very necessary that the custom decals printing are given proper attention to. The stickers need to be unique, attractive and appealing so that they gain the attention of maximum number of people. This is why bright colors and funny pictures are used on these stickers. Thus printing and designing play a vital role.