Erica Campbell

Baby Boomers are “Exploring Life After 55” with new publication

After 55™ Housing and Resource Guide launches navigational guide for adults age 55+

NORFOLK, Va.—(September 25, 2007) – For Rent Media Solutions, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, announces the launch of Exploring Life After 55. After 55 Housing and Resource Guide, a For Rent Media Solutions publication, worked in collaboration with theAARP Foundation to createthe annual supplemental publication. Geared towards adults age 55 and beyond, Exploring Life After 55 is a navigational guide for housing and related services.This new publication serves as an educational resource, addressing subject matter important to baby boomers who are planning their retirement, aging adults, and adult children who are researching housing options for their parents. The first issue covers a variety of topics including: an assisted living and health check list, a description of housing and care options, estate planning basics, how to guard against identity theft, resources for “grandfamilies”—grandparents raising grandchildren—and warning signs of Alzheimer’s disease.The 2007-2008 edition of Exploring Life After 55 made its debutat the Life@50+ | AARP National Event and Expo, held in Boston earlier this month. 

“Exploring Life After 55 is the result of an ideal collaboration between After 55 Housing and Resource Guide and the AARP Foundation,” says Robyn Epps, national director of sales for After 55 Housing and Resource Guide. “This supplemental publication is unique because it offers both housing options and informative editorial content with this audience in mind. We are excited to work with such an influential name in the after 55 marketplace.”

The magazine will be published once a year and distributed to AARP Foundation offices nationwide as well as to local industry events and senior centers. Exploring Life After 55 will also be available at the Assisted Living Federation of America (ALFA) Conference and Exposition, and at the “Building For Boomers and Beyond: 50+ Housing Symposium,” hosted by the National Association of Home Builders (NAHB). Both conferences will be held in May 2008.

“Deciding where to live is a big step and should not be taken lightly,” saysMatthew McCloy, director Economic Security and Work for the AARP Foundation. “This supplemental publication contains great information on topics that our audience deals with on a daily basis. The AARP Foundation is pleased to join efforts with After 55 Housing and Resource Guide in its first ever annual housing and resource guide.”

About The AARP FoundationThe AARP Foundation is AARP’s affiliated charity. Foundation programs provide security, protection and empowerment for older persons in need. Foundation programs provide information, education and services to ensure that people over 50 lead lives of independence, dignity and purpose. Foundation programs are funded by grants, tax-deductible contributions and AARP.

About After 55 Housing & Resource GuideAfter 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop source for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic.The publication is geared towards baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in various locations throughout Florida, as well as major cities across the nation, including Atlanta, Columbus, Minneapolis, Phoenix, San Diego and Sacramento.

About For Rent Media Solutions™Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55 Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium Sales and Rental Guideand Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com®,SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™ and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has nearly 7,000 employees nationwide. For more information, visit www.DominionEnterprises.com.

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