Beauty Professionals Must Treat Their Client List Like Gold

I’m amazed of how many beauty professionals don’t even have a client list or develop a relationship with the people that spend money in their salons. And just so you know a client and a customer are not the same thing. Notice how the words don't have the same letters in them, that's always a sign that something's different.Okay, I'm messing around with this, but a prospect has come in once and clients are those that continue to make sure to come back to you.A client is not a one time customer which brings us to this question ... have you ever given thought what your ‘lifetime client value’ is for each of your patrons that come in to see you? Did you even know that there is such a thing as ‘lifetime client value?’Have you even heard that it cost 5 to 7 times more to bring in a new client than to take care of the existing ones you already have? These are significant things to understand and let me tell you that the businesses that do well know what each client is worth to them. That's how you understand how much you can spend on them and still be profitable.I won’t get into the ‘lifetime client value’ now as I have an in-depth article already on my web site for you to consume but let me say this, that each of your clients are definitely worth $2500 without me even doing any math. Now I bet that makes you look at them a little differently doesn’t it?Okay, let's think about the subject of developing a client list for each and every woman that comes in to see you. Yes, even the first time visitors! It’s simple and you can make it a fun thing to do. How many times have you gone to a doctor or dentist for your first time and what do they have you do? Fill out some paperwork, so how about if you have a contact form ready to get their name and phone number and how about an email address?If they are resistant on the email address, tell them that they will get specials from time to time and this is how you keep in touch with you clients. And reassure them that you won't misuse their data in any way, shape or form.You can print a simple statement like this:We respect your privacy and will not sell, rent, or give away any of your information. Ever!That's all you need, just give them your word … and then – keep it.Now after you have started to build your list there are all kinds of things that you can do to communicate with your clients to keep them informed of different specials on products, or coloring, or styling. Whatever specials you want to create. And on a schedule that you set up just sent an email to them.Include some kind of tips of some kind of fixing their hair or something new that has just come out or whatever new tool that is new to the market and how it works wonders to their hair. The thing that you want to get out of it all is to constantly keep in touch with your clients; then guess what begins to happen? They start looking forward to hearing from you and that means that they’ll come in to utilize your services more often. Wouldn’t that be nice, I bet you’ll hate that.I want to make this plain to all beauty professionals ... there is so much you can do inexpensively for your clients that will certainly make them loyal to you. All you need to do is start that client list.Now if you need some more guidance right now with this or other strategies in marketing then CLICK HERE right now.