Best 10 Ways of Advertising Your Medical Practice
If you are a doctor and you have a medical practice, are you struggling to fill your schedule up with patients? If so, you may want to check this article out. It gives some smart ideas to beef up your client base.
As a doctor, are you stressed that you do not have plenty of patients? Your new medical clinic may be struggling, and you want to beef up your daily schedule. There are reliable ways of advertising your medical practice and obtaining more patients. In these times, there is fierce competition and the existing perception that a doctor should grow into their practice no longer holds.
There are countless techniques of marketing your medical practice. You can spread the word about your services and medical practice on the internet. Better promoting and marketing will draw in more clients and help you develop your patient base. Shown below are the 10 practices that you can employ.
Develop a professional website
Any reputable business has a professional website. The site needs to be well written and expound your services. Have an engaged social media plan to help you stay up to date. Ongoing shameless self-promotion does not work. Make around 10 social media posts per week.
The internet is a permanent part of our lives. It will continue to influence the way people live. Clients do online searches on the most effective doctors to speak with for their procedures. Therefore, make certain the web page is SEO optimized using local SEO content to make it more visible to potential patients.
Ensure the website has an image that is consistent with what the practice represents. List the services you perform and give valuable information about the services. Great content permits your patients to learn more about your practice with a single click.
Make sure your bio information is conveniently accessible. Bio information includes office hours, location, personal bio, payment policies, appointment booking and procedures you perform.
Stay active in the local community
Have a booth at sporting events, local health fairs among other advertising places. Setup your booth and make it fun. You can get a mascot and make it interesting.
Market your practice to existing patient base
Use the three basic tips: identity, isolate and initiate to generate market and income. Advertise your practice to existing patients to ensure they continue coming. Improve their well-being and overall health to boost their peace of mind in your proficiency. Send your patients reminders on impending checkups via postcards, letters or email. Besides, you can give them imprinted pens, calendars, and magnetic advertising to keep your name and contact information visible.
Establish special offers during holiday seasons to draw clients to some selective procedures you supply. With time, you will start creating more revenue as more clients turn up at your practice.
Use business cards and brochures
Send brochures to all your current and new patients. Whenever you finish assisting a patient, present them your business card. Many patients keep the cards and can give it to someone who needs help with the same procedure. Patients can advertise your practice if you use them well. Give out brochures to both new and existing patients containing a summary of procedures, state of the art equipment and history of your practice. Display your business cards in the reception area with your name intact.
Become an expert
Market your expertise to both national and local news centers, print and online publications. Comment on developing health issues. Go to seminars and give talks on health concerns in your specialty. Interact with local leaders and the community to generate awareness and familiarity with your practice. Be willing to give out your business cards in seminars and talks you attend.
Offer exemplary patient service
When inquiries and patient services are remarkable, patients will promote the practice for you willingly. Capture the heart and imagination of your patients by ensuring they get prompt services, welcoming receptionists and friendly nurses when they visit the office. The clinic should be welcoming and appealing.
Office appearance and attitude of your staff have a direct reflection on your practice. The place should be clean and welcoming. Make the reception area user-friendly. Have an instant coffee maker and water dispenser available and ensure there is internet access for laptop and mobile device users.
Use social media platforms
Participate in extensive and relevant social media campaigns. Keep your contact information online and up to date to allow patients to get in touch with you, ask questions or book appointments. Make a short list of pertinent keywords involving your location, practice specialties, and treatments and weave them in your content post and profiles.
Update your general office hours on social media. Contribute helpful content posts on assorted health issues to set up yourself as a reliabled expert and thoughtful leader in the field. Post general health articles and updates. Advise your patients and followers of upcoming promotions and services you are offering like flu shots. Create a video explaining the treatment option you provide at your practice.
Make donations to local charity auction
You can donate medical supplies, equipment and informative booklets among other things. Give out your business cards and thank the attendees and other guests for the occasion. Build a relationship with the audience.
Send written thank you cards
Send your referrals a penned thank you message on postcards. Give your clients a thank you card or get well soon card to your practice to encourage them. Your patients are more likely to bring you more clients than billboards and posters. Fantastic service promotes far better than advertising boards.
Host lunch and open house get-together
Offer door prizes and drinks. Invite the general public, referral coordinators, colleagues and medical professionals from other hospitals and clinics. Use the occasion to familiarize with the local individuals.
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ABOUT THE AUTHOR
John Hofmann is one of the Project Managers for Fusion Marketing in Eastpointe, MI.